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  • Is Oral Minoxidil a $10 Hair Loss Cure?

    Is Oral Minoxidil a $10 Hair Loss Cure?

    A woman wearing orange lipstick who is about to swallow a white pillPhoto: Sabine Villiard / Trunk ArchiveSave StorySave this storySave StorySave this story

    Many of us can pinpoint the moment when our hair loss became irrefutable—when we could no longer normalize or rationalize the fallout. For me, it was March of 2019. I’d just turned 42 and was in Washington, DC, for a dermatology conference. I remember standing before a full-length mirror, deciding between slingbacks and boots, when the stark visibility of my scalp stole my focus. In an instant, the hotel lighting rudely exposed a truth I’d been denying for months: My hair was falling out.

    Looking back, it’s obvious. The intense shedding, the soaking night sweats, the chronic insomnia—I was in perimenopause. But this was before the rise of Mary Claire Haver and the social media menoverse. I was clueless about menopause and assumed it was years off. I mean, I’d only stopped nursing my youngest a few years prior. I chalked up my symptoms to advancing age and my on-again, off-again relationship with the Pill, and tried to ignore the hair collecting in my brush. I continued to shed (slowly, steadily) throughout my 40s, but generally avoided dealing with it, save for a false start on Nutrafol and a few relatively unproductive rounds of platelet-rich plasma (PRP). The evidence-backed injections, which rely on the growth factors in our blood to stimulate hair growth, demanded more maintenance (booster treatments every six months) than I could manage. And each session can cost around $1,000.

    Why didn’t I do more? Well, to the average passerby, my hair, which is long and dark, probably doesn’t appear to be thinning. I don’t have the telltale Christmas-tree part, and my scalp is still fairly well concealed overall. But if I had to guess, based on my cumulative fallout and the comparative density of my ponytails and braids, I’d say that, at 49, I’ve probably lost about half the abundance of hair I had in my 20s. I notice it’s thinner and it worries me, but I probably would’ve been more proactive about treatment if the sparseness were obvious to the world.

    Also, in my defense, female hair loss wasn’t fully in the zeitgeist back in 2019. Most women weren’t baring their scalps on Instagram or swapping growth hacks at cocktail parties. It wasn’t until the confluence of the COVID pandemic and the GLP-1 boom set off a veritable hair loss epidemic that we saw a wave of content and conversation devoted to it—more specifically, telogen effluvium, a temporary type of shedding spurred by emotional or physical stressors (including pregnancy, illness, rapid weight loss, and global lockdowns). But even then, many of the hair loss stories reported in the early days of the pandemic—like this one in Allure and this other one in The New York Times and yet another one in The Atlantic—made no mention of oral minoxidil, a drug that’s now considered a go-to for thinning hair. Dermatologists weren’t collectively touting it—not until 2022, at least, when the widely read New York Times article, “An Old Medicine Remedies Hair Loss for Pennies a Day,” officially put oral minoxidil on the public radar.

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    A patient of Dr. Oma Agbai before and after 10 months on oral minoxidil.

    I remember reading the piece, but for whatever reason—kids, deadlines, a slow shedding month—it didn’t immediately compel me to seek a prescription. I think I knew oral minoxidil was a thing, but at the time, the idea of taking a pill for hair loss just felt like a lot. Then I went on menopause hormone therapy (or MHT, which is the rebrand of HRT or hormone replacement therapy) and my perspective completely shifted.

    When talking to doctors and friends who were also navigating estradiol patches, progesterone pills, and testosterone gels in an effort to address the symptoms of menopause, oral minoxidil frequently found its way into the conversation. It seemed to be the drug of choice for middle-aged women with hair loss. Whether I was peer-pressured or influenced, who knows? But one day this past spring, just after turning 49, I was chatting with a nurse practitioner at Midi Health (my longtime ob-gyn had just retired and I needed quick advice on adjusting my estradiol dose) and asked if she could prescribe minoxidil to slow my shedding, which had intensified after my periods officially stopped months prior. She obliged, without hesitation.

    While there has been a lot of buzz about this hair loss pill, for once the hype isn’t outpacing the science. “Social media has certainly amplified awareness [of minoxidil]—and reduced some of the stigma that has historically prevented women from seeking help [with hair loss]—but the enthusiasm is also being driven by growing scientific evidence,” says Oma Agbai, MD, the founding director of multicultural dermatology and hair restoration at the UC Davis School of Medicine in Sacramento, California. “Over the last 5 to 10 years, there’s been an explosion of clinical studies demonstrating its efficacy and safety at low doses.” Not only is oral minoxidil “one of the biggest advances in hair loss treatment in the past decade,” she says, but it’s also one of the most commonly prescribed medications at her hair clinic.

    For once, the hype isn’t outpacing the science.

    Anna Karp, DO, a board-certified dermatologist in New York City, estimates that 30 to 40% of her female hair loss patients are currently taking oral minoxidil or discussing it as an option. She took it herself for a while to counter postpartum shedding after the birth of her second child. In recent years, she says, women have become “more attuned to their hair and are quicker to seek help” when they experience shedding.

    Of course, you don’t need to visit a dermatologist for a minoxidil prescription, given the proliferation of internet pharmacies, notes Robert Finney, MD, a board-certified dermatologist in New York City. While some doctors worry about the lack of personalized counseling offered online, they say telehealth has helped mainstream minoxidil by broadening access. For me, it was easy and affordable to get an appointment and prescription through Midi, the menopause-focused platform. My insurance covered the 30-minute call, and I paid less than 10 bucks for the pills. Libby Windsor, 50, a friend of a friend, got oral minoxidil through Strut Health after dropping 20 pounds on a GLP-1 and realizing months later, “I could see through my hair.” (Was it because of the weight loss? Was it just aging? Perimenopausal hormone fluctuation? She thinks probably all of the above.) Allure contributor Marci Robin, 47, says her foray into oral minoxidil took the form of green apple gummies from Hers. She eventually upgraded to the traditional tablet, at a higher dose, prescribed by her dermatologist. The bottom line, according to board-certified dermatologist (and taker of oral minoxidil) Shereene Idriss, MD: “Oral minoxidil has become more mainstream because, very simply, it works.”

    How does oral minoxidil work?

    In 1979, the US Food and Drug Administration (FDA) approved oral minoxidil, a vasodilator, not to reverse balding, but to reduce blood pressure. When patients started seeing hair growth as a side effect of the medication, drug makers got to work developing a topical version for the scalp. In 1988, it was approved for male pattern hair loss (or androgenetic alopecia) and marketed as Rogaine. The agency approved the same solution for women in 1992—and it remains the only FDA-approved medication for female pattern hair loss.

    Decades later, in the mid-2010s, dermatologists began investigating oral minoxidil for hair loss, using smaller doses than those known to affect blood pressure. “The doses for hair are much lower—0.25 to 2.5 mgs in women—and cardiovascular effects are generally minimal at those doses,” says Dr. Karp. “I like to start at half a pill (1.25 mgs) and will sometimes titrate up to one pill (2.5 mgs) a day if there are no side effects. Others may start at 0.25 mgs and go up.” Using oral minoxidil to treat hair loss is considered an off-label use, since the FDA has never approved the drug for this indication in men or women.

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    Allure contributor Marci Robin before and seven months after starting oral minoxidil.

    So how, exactly, does a blood pressure medicine grow hair? Whether taken by mouth or rubbed on the scalp, minoxidil causes blood vessels to widen by relaxing the smooth muscle cells within their walls. This increases blood flow and enhances the delivery of nutrients and oxygen to the hair follicles. While minoxidil’s myriad mechanisms of action haven’t been completely borne out, “we know its hair-growth benefits extend far beyond circulation alone,” Dr. Agbai says. “It keeps hair follicles in the active growth phase for longer, it enlarges follicles that have become miniaturized over time, it stimulates follicle activity, and it increases the production of growth factors that support healthy hair growth.” All told, she adds, “these effects help follicles produce thicker, fuller hairs and can improve overall hair density.”

    While you might assume, as I did, that the prescription pill is stronger than the over-the-counter topical foam, “head-to-head studies have shown that low-dose oral minoxidil is actually roughly comparable to, and in some analyses, modestly superior to topical 5% minoxidil,” Dr. Karp says. In practice, however, many dermatologists find that the pill ultimately works better, because “it bypasses the practical issues we see with topical formulations,” says Dr. Idriss. Foams can be hard to apply uniformly. They may be sticky or slick, leaving hair limp, stringy, and dirty-looking. They can irritate the scalp, causing itching, stinging, dryness, and flaking.

    When Dr. Idriss saw her hair thinning after having her first child, she picked up a minoxidil foam. “It worked, but I developed a sensitivity to it,” she says. “My scalp started flaking to the point where it looked like I had really bad dandruff. I just couldn’t tolerate it.” She’s not alone: In a study looking at levels of compliance to topical minoxidil among people with androgenetic alopecia, 86% discontinued the treatment; the rate jumped to 93.6% when subjects experienced side effects. Conversely, trials involving people on low-dose oral minoxidil show that fewer than 2% discontinue treatment for any reason. Dr. Idriss eventually transitioned to oral minoxidil and has now been on it for 18 months. “Its biggest advantage is not that it’s dramatically more effective,” she reiterates. “It’s just so much easier to use consistently. And consistency and adherence matter. That’s what makes medicine work.”

    Does oral minoxidil work for all kinds of hair loss?

    Yes, with a caveat: “Minoxidil is going to act as a stimulator to jump-start growth regardless of what’s causing the hair loss,” says Dr. Idriss, but it’s not going to remedy the underlying problem, nthe thing that made your hair fall out in the first place, be it a hormonal imbalance, an autoimmune condition, a nutritional deficiency, or a dysfunctional thyroid. For the best long-term outcome, you need to stimulate growth with minoxidil while also addressing what’s behind the shedding. Which is why some doctors, when evaluating hair loss, will order labs to root out common instigators, like anemia or low vitamin D or ferritin (a protein that stores iron).

    Marci, my fellow Allure contributor, assumed her hair loss was a mere consequence of aging until her rheumatologist linked it to an autoimmune condition called Sjögren’s syndrome. “I have a weird version of it that presents neurologically,” she says. “And as with most autoimmune diseases, it comes with the risk of your body attacking your hair follicles.” For the past seven months, she’s been taking 2.5 mgs of minoxidil. She didn't see tremendous growth in the first few months (“though it was enough to ease my mind a little bit”), and then around month five, “I realized I was no longer afraid to run my fingers through my hair. It was thicker all over, and my part had almost completely filled in.”

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    A patient of Dr. Amelia Hausauer before and 20 months after starting oral minoxidil. This patient also did three monthly PRP treatments, and now does a maintenance session once every six months. (Many people taking oral minoxidil are also pursuing at least one other hair loss treatment, at least initially, to both expedite and maximize their results.)

    Because “oral minoxidil works best when there are still viable follicles capable of producing hair,” Dr. Agbai says, it’s a go-to for temporary “non-scarring” kinds of hair loss, including telogen effluvium (the abrupt shedding that can follow a stressor, like surgery or weight loss), certain types of alopecia areata (an autoimmune disease), and hereditary pattern hair loss, which is marked by a sensitivity to dihydrotestosterone (DHT), a hormone that causes follicles to shrink over time. (DHT is a derivative of testosterone; both are classified as androgens, or male sex hormones, but women make them too.) Dermatologists may also prescribe oral minoxidil (alongside other medications) when treating permanent or “scarring” forms of hair loss caused by autoimmune issues, infections, or trauma. In such cases, “Minoxidil is not going to reverse the course of scarring, but it is going to help strengthen and regrow hairs” around areas of concern, says Dr. Finney. “It truly is a Swiss Army Knife.”

    “It’s just so much easier to use consistently. And consistency and adherence matter. That’s what makes medicine work.”

    The drug’s versatility is a virtue, especially for female hair loss, which is almost always multifactorial, says Dr. Karp. While women most commonly present with androgenetic alopecia, “layered on top of it, you may have an iron deficiency (ferritin is often the culprit), thyroid dysfunction, significant physical or emotional stress triggering telogen effluvium, hormonal shifts, restrictive eating, or medications,” she says. One of those medications is increasingly likely to be a GLP-1. Weight loss can cause hair shedding and thinning, and according to one 2025 survey, 15% of women from 30 to 49 and 20% of women from 50 to 64 are taking or have taken a GLP-1. I would imagine those numbers are even higher today. Rarely is a single factor to blame, though.

    One exception: chemotherapy-induced hair loss. After being diagnosed with an aggressive form of breast cancer during the pandemic, 39-year-old Amy* underwent eight rounds of chemo, two lumpectomies, and 25 radiation treatments. Her hair began to fall out after the second round of chemo; her brows and lashes hung on until a week after her final session. Ultimately, she lost about half the hair on her head; she credits cold capping with preserving what remained. Though she had a sizable bald patch on top of her head (likely from where the cap broke contact with her scalp), “headbands kind of concealed it,” she says, and since she still had hair in the front, “on Zoom, my coworkers couldn’t tell that I’d lost any hair at all.”

    Still, her hair loss was an everyday reminder of her illness. “I was lucky I didn’t feel the chemo that much, but seeing my hair go was hard,” she says. “It’s so closely tied to identity.” Her surgeon referred her to a dermatologist, who started her on oral minoxidil as soon as she was done with chemotherapy. Within weeks, she saw her bald spot filling in and her brows and lashes coming back. Now, five years later, she says, “I have the thickest hair I’ve ever had in my life.” She still takes half a pill a day, per her dermatologist’s advice, mainly because the medications she’s on long-term to prevent the cancer from recurring all cite hair loss as a potential side effect.

    Why does everyone seem to have (peri)menopausal hair loss?

    Female pattern hair loss strikes approximately 40% of women by their 50th birthday, dovetailing, in many cases, with menopause. “While there are a couple of hormonal culprits behind female hair loss, the most important is DHT, which can basically shrink the hair follicles, causing them to come back finer and thinner,” explains Mona Mislanker, MD, a board-certified dermatologist in Cincinnati. As women produce testosterone, in the ovaries, adrenal glands, and other tissues, a portion is converted to DHT, which attaches to receptors in the hair follicles, causing the hallmark shrinkage seen in pattern hair loss. (The follicles of those prone to the condition are hypersensitive to DHT.)

    Polly Blitzer Wolkstein, a 50-year-old beauty editor and brand consultant, noticed her hair thinning in her 40s when she “suddenly needed to wrap a ponytail holder three times instead of two.” Like many of her contemporaries, she blamed it on the stress of the pandemic. After experimenting unsuccessfully with supplements and her husband’s Rogaine, she met with a dermatologist, who reviewed her bloodwork (everything was normal) and examined her scalp (there was evidence of “miniaturized” follicles). Polly was ultimately diagnosed with androgenetic alopecia. Along with oral minoxidil (at 0.625 mgs), her dermatologist prescribed a small dose of spironolactone, a so-called antiandrogen, to directly address the hormonal component of her hair loss. In cases like Polly’s, spironolactone can enhance hair growth “by blocking androgen receptors and making it harder for DHT to bind with and exert its effects on the hair follicles,” says Dr. Idriss. Doctors often combine it with oral minoxidil because the two drugs do different jobs, each acting on the follicle in its own way to synergistically reduce shedding and yield greater growth.

    In patients with hormonal hair loss, dermatologists may enlist an antiandrogen when hair loss seems unusually aggressive or slow to respond to minoxidil alone. “If a patient is on oral minoxidil for six months and we’re not seeing a good enough response, I might consider adding another medication, like spironolactone or finasteride or dutasteride, but it’s not a one-size-fits-all thing,” says board-certified New York City dermatologist Ellen Gendler, MD, who takes oral minoxidil herself to help with postmenopausal hair loss.

    While spironolactone blocks androgen receptors, finasteride and dutasteride work by inhibiting the enzyme that turns testosterone into DHT, effectively “shutting off the production of the hormone that’s driving the follicular demise,” says Dr. Finney. Since finasteride and dutasteride pose a risk of birth defects, dermatologists generally reserve them for men and postmenopausal women. In female patients who still have regular periods, Dr. Finney will sometimes use microneedling and ultrasound to deliver sterile dutasteride directly into the scalp. This way, he can reap the benefits of dutasteride while skirting systemic side effects.

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    A patient of Dr. Robert Finney before and 16 months after starting oral minoxidil plus five ScalpStim treatments (dutasteride and growth factors delivered to the scalp through microneedling and ultrasound).

    Before reporting this story, what confused me most about middle-aged women losing hair to androgenetic alopecia was that so many of us report low levels of testosterone—the very hormone that gives rise to DHT and sparks the condition. Like other hormones, testosterone dwindles with age, threatening not only libido, but also perhaps musculoskeletal health, mood, and more, though the jury is still out there. A libido boost alone, though, is enough for the throngs of women on social clamoring for the drug. But if menopausal women generally have so little T (and presuming they’re not treating the deficiency with excessive doses), then why are their follicles behaving like those of juiced-up gym bros?

    “One of the biggest misconceptions is that you need high testosterone to lose hair,” Dr. Idriss explains. “So many menopausal women with androgenetic alopecia have completely normal or even low levels of testosterone.” Amelia Hausauer, MD, a board-certified dermatologist in Campbell, California, says the same thing: In some postmenopausal women, female pattern hair loss can develop or progress despite lab work showing low testosterone levels. “What’s happening systemically in the body and what’s happening locally at the hair follicle are two different things,” she says. Even if there’s scant testosterone in the blood, the follicles can become more sensitive to androgens, responding in dramatic fashion. Dr. Hausauer links the heightened sensitivity to an increase in both the expression of androgen receptors in the follicles as well as an uptick in the enzyme that changes testosterone into DHT, “which means that even low or declining circulating testosterone can be converted to the more potent DHT within the follicle.”

    Waning estrogen exacerbates the situation. In youth, “estrogen is your hair’s best friend: It keeps hair in the growth phase longer, it supports a healthy follicle, and it acts as a natural counterbalance to androgens within the follicles,” Dr. Idriss says. “But as estrogen declines in menopause, that protective effect fades and you’re left with a state of relative androgen dominance.” Again, it’s not that your androgen levels are high; there’s just less estrogen around to offset them. Contributing to the imbalance is aromatase, yet another wizardly enzyme in our hair follicles. This one transforms androgens into beneficial estrogens, but “it seems to be decreased in the affected scalps of women with pattern hair loss,” notes Dr. Hausauer. But presumably if you’re on menopause hormone therapy, that estrogen will prevent a lot of this potential hair loss, right? Unfortunately wrong: "MHT may help soften the hormonal drop that can contribute to shedding, but it does not reliably prevent or treat female pattern hair loss," says Dr. Idriss.

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    Melissa Coleman (@mrs.derm) before and nine months after starting oral minoxidil.

    Long story short: “When helpful hormones bottom out and androgens go unchecked, genetic hair loss gets unmasked,” Dr. Finney says. But it’s a gradual process, so you may not notice it right away. “It's not, ‘My hair just fell out,’” notes Dr. Idriss. “It's, ‘My ponytail feels thinner.’ ‘I can see my scalp more.’ ‘My hair isn't what it used to be.’”

    Marci can relate. “I never paid much attention to how much hair was in the brush or going down the drain,” she says. “What made me nervous was how much I could see my scalp.” For others, the loss may not register until even later. When Melissa Coleman, the 47-year-old beauty consultant better known as @mrs.derm, started taking oral minoxidil in advance of her tummy tuck, she was simply hoping to stave off post-op shedding. “I didn’t even notice that I had been losing my hair until I saw all this new growth coming in,” she says. “Mushroom head,” she calls it. “I suddenly had two inches of new hair sprouting all over my scalp.”

    What are the side effects of oral minoxidil?

    Nearly every woman I spoke to for this story has experienced the minor side effects of oral minoxidil—most commonly, excess hair on the face or body. “While studies suggest that maybe 35 to 50% of people get hair on their face, in my office, it’s 90%,” says Dr. Gendler. Still, she says, “it’s rare for a woman to tell me, ‘I can’t deal with the facial hair. I’m going off of minoxidil.’” Dr. Gendler’s experience aligns with the findings of a 2026 study of patient-reported side effects. In women taking low-dose oral minoxidil, 71.6% reported unwanted hair growth, mostly on the face, arms, and legs; 93.2% continued to take the drug.

    For some, this side effect is subtle: a little extra peach fuzz along the jawline. For others, not so subtle: Dr. Idriss didn’t realize the magnitude of her facial hair until she saw a photo of herself, blown up and unretouched, in a Sephora storefront. (Her skin-care line, Dr. Idriss, is sold there.) “I was like, ‘Uh, why do I have a beard?’” Other women shared similar (albeit less cinematic) stories of hair erupting in unexpected places. Melissa and Marci, for instance, discovered newfound knuckle hairs. “So, I guess we’re shaving our fingers now,” Melissa jokes. Polly noticed dark fur blooming on her temples. It looked very “woodland creature,” she says, particularly in her lighted magnifying mirror. She now routinely dermaplanes her face and plucks any rogue hairs. “It’s been ongoing but manageable,” she says. “Worth the trade-off.”

    71.6% reported unwanted hair growth, mostly on the face, arms, and legs; 93.2% continued to take the drug.

    Indeed, most women find they can easily manage unwanted hair with dermaplaning or laser hair removal. But if it’s extreme or bothersome, doctors can pair oral minoxidil with spironolactone to control the excess hair growth. In a 2026 study, combining the two decreased the risk of unwanted body hair by about 65%, or they can reduce the daily dose of minoxidil to curb side effects. “The goal is to find the lowest effective dose that gives you the most meaningful hair regrowth without causing crazy side effects,” says Dr. Idriss, who started doing laser hair removal after she saw that Sephora photo.

    Out of the nine women who’ve taken oral minoxidil that I spoke to for this story, only one was among that 6.8% who quit because of the unwanted hair growth. “My whole face was just… furry,” says Vanessa*, 50, who started taking oral minoxidil early this year to regrow her hair after frying much of it off in an attempt to bring her dark hair to a more gray-concealing blonde. She got her 1.5 mgs prescription from the telehealth company Hers and by week four, was thrilled that she was already noticing thicker hair on her head. But by week eight, the hair on her cheeks (“my facialist asked me if I shaved my face because I had a layer of hair on it that was all exactly the same length”) and her newly bushy brows (“I’d never had to groom my brows in my life”) were too much; she quit. “I wanted fuller hair, but it wasn’t worth having a hairy face and adding brow-threading and mustache-bleaching to my list of beauty upkeep,” she says. Vanessa gave the pills to her 54-year-old husband. After taking them for three months, his receding hairline has inched forward to where it was a decade ago. “And he has to get his hair cut twice as often.”

    And then there’s the “dread shed”—a colloquialism for the burst of shedding that some see when they start taking minoxidil. It tends to occur within the first two months and can last up to 12 weeks. “But I don’t describe dread shed as a side effect,” says Dr. Finney. “I tell patients that sometimes minoxidil likes to kick out damaged hairs before bringing healthier ones back in their place.” As a silver lining, he notes, “studies have shown that people who experience more of a dread shed actually have a better result in the long run.” In the short term, however, the initial shed can make hair look thinner and delay your results. “If I don’t warn patients about it in advance,” says Dr. Karp, “they’ll stop taking the minoxidil before it can work.”

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    A patient of Dr. Amelia Hausauer before and five years after starting oral minoxidil. This patient also did three monthly PRP treatments, with a maintenance session once every four months. (Full results were seen after 12 months and have been maintained with oral minoxidil and thrice yearly PRP.)

    Less common and more serious side effects are those of the cardiovascular variety. “There’s plenty of data showing that minoxidil does not impact your blood pressure when you’re at 2.5 mgs or below,” says Dr. Finney. “But every so often, someone will complain of heart palpitations, headaches, chest tightness, or lightheadedness, even at baby doses.” Mild fluid retention is another possible side effect and can manifest as puffiness in the face or swelling in the legs and ankles. Exceedingly rare at low doses, but important to watch for, is pericardial effusion, a dangerous buildup of fluid around the heart. Caught early, it can be treated with diuretics and other meds, but “it can be deadly if it goes unchecked,” Dr. Finney says. While none of the women I interviewed mentioned swelling or heart problems, some did feel dizzy or lightheaded when they first started on minoxidil. The symptoms were fleeting, resolving as they adjusted to the drug.

    Less of a side effect and more of a sticking point seems to be the forever nature of minoxidil, because, yes, if you stop taking it, it will stop working (meaning your follicles will return to their natural, unstimulated state). “After taking minoxidil consistently for a little over a year, I went on a three-week vacation and fell out of my routine,” says Polly. “At first, nothing happened. My hair looked the same for a couple of months. But then it gradually started to disappear, and I wound up back where I started.” After a year, Melissa tried to taper off the drug and “go into maintenance mode,” where she would take half a pill only three days a week instead of daily. It was “a total disaster," she says. She quickly saw her hair thinning and breaking. “I panicked and returned to taking minoxidil every day, bumping up the dose to 2.5 milligrams.” But backing off the pill doesn’t always spell trouble. Dr. Karp, who took oral minoxidil to counteract postpartum hair shedding, stopped after about a year, “because I felt like my results were good,” she says. “I wasn't sure what exactly would happen, but I haven't seen much shedding since.” That’s probably because postpartum shedding is a form of telogen effluvium, an abrupt and almost always temporary form of hair loss.

    Who’s a candidate for low-dose oral minoxidil?

    “This is a very interesting question, because it seems like everybody’s on it,” says Dr. Idriss. Indeed, for those of us seeing our parts widen and ponytails thin, oral minoxidil sounds like a welcome addition to the pill box. But who actually qualifies? Anyone looking to stimulate hair growth, who’s healthy enough to take the medication safely, says Dr. Idriss, especially people who can’t tolerate the minoxidil foam or know they won’t use it consistently. Poor candidates for oral minoxidil include people with heart conditions, blood pressure issues, a history of fluid retention, or kidney disease, as well as women who are pregnant or breastfeeding.

    Dr. Karp finds oral minoxidil to be particularly useful for peri- or postmenopausal women, who are looking to treat their hair loss with a nonhormonal option. A lot of people in this group are already taking hormones, either oral contraceptives or MHT, and they may elect to stay away from additional hormonal-type treatments, like the antiandrogens spironolactone and finasteride/dutasteride. Good candidates for oral minoxidil also have reasonable expectations, Dr. Karp adds, “and understand that this is a long-term commitment, not a quick fix.” As she explains, the first three months of treatment are more about stabilization than dramatic regrowth, with most patients noticing early improvement by six months and best results at a year-plus. After about three months, I’m firmly in the stabilization phase, and what a relief to see fewer hairs in the brush post-shower.

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    A patient of Dr. Robert Finney, before and 20 months after starting oral minoxidil and doing six ScalpStim treatments.

    In Dr. Gendler’s office, “minoxidil is always my first-line treatment for a woman with thinning hair that’s not related to a metabolic condition,” she says. She hesitates to prescribe the oral form to those with polyendocrine metabolic ovarian syndrome (PMOS), formerly called polycystic ovary syndrome (PCOS), because these women already struggle with face and body hair, and oral minoxidil can compound the problem. Topical minoxidil may be an option, but even that can cause hair growth on the face, she says. To address thinning hair in this group, Dr. Gendler usually leans on spironolactone. Dr. Agbai says she may use oral minoxidil to treat hair loss in women with PMOS (or those with signs of an androgen excess, in general), but she typically pairs it with spironolactone, finding “the combination is often more effective than either medication alone.” Since spironolactone has both antiandrogen and diuretic effects, it can also help mitigate minoxidil side effects, like excess hair growth and swelling in the face and legs.

    Is a new and improved minoxidil on the horizon?

    An extended-release version of oral minoxidil designed specifically for hair growth in men and women is currently in clinical trials. Allure first reported on the pill, known as VDPHL01, in fall 2025. Last spring, the drug manufacturer, Veradermics, announced the results of a randomized, double-blind, placebo-controlled trial involving 519 men with pattern hair loss. After six months of once- or twice-daily treatment, patients had, on average, 30 to 33 more hairs per square centimeter of scalp, with new growth observed as early as two months.

    “The trial not only showed robust efficacy (we’re getting 1.5 times the number of hairs that people would typically grow from other [currently available] therapies), it found the drug to be very safe and well-tolerated,” says board-certified dermatologist Maryanne Makredes Senna, MD, an assistant professor of dermatology at Harvard Medical School and a paid member of Veradermics’s scientific advisory board. There were no cardiac-related adverse events, she says, and the most commonly seen side effects were lower leg swelling and excess hair growth.

    The key to the extended-release formula is a “gel matrix designed to deliver a long-lasting, steady release of minoxidil for sustained absorption,” says board-certified dermatologist and Veradermics’s CEO Reid Waldman, MD. Since regular immediate-release minoxidil was made to swiftly lower blood pressure, it quickly peaks in the bloodstream before rapidly metabolizing and clearing from the body. This limits the time it has to interact with and stimulate hair follicles. With VDPHL01, the goal is to encourage more minoxidil to hang out at the hair follicles for a longer period of time, “while staying well below the blood concentrations that can lead to potentially scary side effects, like palpitations and blood-pressure changes,” says Dr. Senna.

    While the promise of a new hair loss treatment is exciting, some dermatologists question the need for a modified minoxidil, since the classic pill has a solid track record. But Dr. Senna contends that the doses currently used to treat hair loss aren’t always effective. “Many patients aren’t where they want to be efficacy-wise," she says, particularly those who’ve seen their results plateau, and doctors can’t push the dose without risking side effects.

    Dermatologists have also raised concerns about the potential for unwanted hair growth in women, since the doses used in Veradermics’s studies are higher than traditional doses. Even with an extended-release technology, “I can’t imagine a scenario where you’re able to deliver that much more of the medication, and do that much better on the scalp, if you’re not impacting hair all over,” Dr. Finney says. Only time will tell. Veradermics is actively recruiting for its phase three trial with female patients, and says that they expect topline results in the first half of 2027. Just this month, they released the results of a small study (not double-blind or placebo-controlled) on 28 women, which found improvements in nearly all participants, with signs of hair growth appearing as early as two months. No serious side effects or heart-related safety concerns were reported, and the company says hypertrichosis (unwanted hair growth) was “mild and manageable”—only one of the 28 women (or about 3.5%) dropped out of the study because of it. Dr. Senna says she’s eager to see where the data from the much larger female trial lands, but she doesn’t expect excess hair to be a deterrent, since medications like spironolactone can be given alongside minoxidil to reduce unwanted growth. (Although how much of a reduction varies. Polly, who is taking spironolactone alongside oral minoxidil, has still seen facial hair growth.)

    Pricing may pose another obstacle. “One of the big benefits of [traditional] minoxidil is that it’s cheap, like $10 a month, which is not true for any other hair therapy,” notes Dr. Hausauer. While Veradermics hasn’t shared anticipated pricing, some speculate that they’ll have to charge a premium in order to recoup the costs of the FDA trials.

    Hypotheticals aside, we can’t overlook the fact that VDPHL01 is poised to be the first FDA-approved oral treatment for female pattern hair loss, and, if approved, says Dr. Agbai, “it could represent a meaningful milestone for women.”

    As for me, I’ve been dutifully taking half a pill of standard minoxidil each night for about three months. The biggest change I’ve seen so far hasn’t been gobs of hair growing in but rather fewer strands falling out, which is a win in itself. Still, I’m excited for the “mushroom-head” phase. I do sometimes wonder how much thicker my hair might be today had I jumped on oral minoxidil sooner, before it went mainstream. For now, though, I’m happy to have adopted this routine—to finally feel in control of an issue that’s been plaguing me for years. While I don’t consider myself a minoxidil proselytizer (as an old-school journalist, I was taught not to gush), I suppose this story is sort of like me shouting from the rooftops, in a not-at-all-breathless way, “Hey, this stuff works! And it’s cheap!” To me, oral minoxidil is a no-brainer for hair loss. If only all our midlife worries could be solved so easily.

    *Name has been changed for privacy.

    FREQUENTLY ASKED QUESTIONS

    What is oral minoxidil?

    It’s a prescription blood pressure medication that’s commonly used off-label, at low doses (under 2.5 mgs for women, less than 5.0 mgs for men), to treat all kinds of hair loss.

    How does it treat hair loss in women?

    It stimulates hair growth by boosting blood flow to the hair follicles. It’s also thought to keep hairs in the active growth phase for longer, to enlarge miniaturized follicles, and to increase the production of follicle-based growth factors.

    What are the most common side effects?

    Unwanted hair growth on the face and body is the most common side effect. Some people also experience what’s known as “dread shed,” a temporary period of pronounced shedding weeks after starting the drug. Headaches, lightheadedness, and ankle swelling are possible, but occur less frequently at the low doses taken for hair loss.

    Is there anyone who can’t take it?

    Oral minoxidil is contraindicated in women who are pregnant or breastfeeding. People with heart conditions, blood pressure issues, a history of fluid retention, or kidney disease are not good candidates and should talk to their doctors before taking it.

    Where can you get it?

    You’ll need to get a prescription from your doctor (be it a dermatologist, obgyn, or PCP) or a telehealth provider, like a nurse practitioner, with prescribing privileges.

    How much does it cost?

    Generic oral minoxidil can cost as little as $10 out-of-pocket for a month’s supply (which can be stretched to two months if you’re taking half a pill daily). Branded (like Loniten) or compounded forms (which might add vitamins or a DHT blocker to the oral minoxidil and are often sold by telehealth sites) tend to cost more. But remember that compounded drugs aren’t approved by the FDA for safety and effectiveness, and if there’s a safe, effective, and cheaper FDA-approved generic option, the choice seems clear.

  • Okay, We’ll Bite: Fruity Perfumes Are Cool

    Okay, We’ll Bite: Fruity Perfumes Are Cool

    A collage of an Allure editor holding a Miu Miu perfume alongside other perfume silos on a beige backgroundCollage: Paula Balondo; Source images: Courtesy of Allure editors and brandsSave StorySave this storySave StorySave this story

    The best fruity perfumes make every day feel a whole lot brighter. Think of how joyful you feel when you bite into a ripe summer peach or sweet, sun-warmed red strawberry—then imagine feeling that way every time you spritz! It’s no wonder each summer has been given a catchy, aesthetic name like “cherry girl” or “strawberry girl.” Everyone wants a bite (or in this case, a whiff) of that flirty, fruity energy, especially when the weather warms up.

    TL;DR: If you're a die-hard floral lover, our top fruity perfume pick is Jo Malone London's English Pear & Freesia Eau de Parfum. For those who prefer a comforting, skin-like scent, we can't get enough of Miu Miu's coconut milk–infused Fleur de Lait Eau de Parfum. Looking for a juicy, peak-fruit-forward EDP? It's in the name of Henry Rose's Ripe Eau de Parfum, which stars lychee and watermelon sorbet.

    Our Top Fruity Perfumes

    • Best Fruity-Floral: Jo Malone London English Pear & Freesia Eau de Parfum, $175
    • Best Tropical: Miu Miu Fleur de Lait Eau de Parfum, $172
    • Best Peach: Phlur Peach Skin Body & Hair Fragrance Mist, $39
    • Best Woody: Lore Disfruta Eau de Parfum, $92
    • Best Long-Lasting: U Beauty Proem Eau de Parfum, $198

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • What is the difference between fruity, citrus, and gourmand fragrances?
    • How do you make fruity perfume last all day?
    • How we test and review products
    • Our staff and testers

    Though the best fruity fragrances smell good enough to eat, we don’t recommend it; head to your local farmers market for that. Ahead, we rounded up—or is it harvested?—some of the best fruit scents around.

    Best Fruity-Floral: Jo Malone London English Pear & Freesia Eau de Parfum

    London English Pear & Freesia Eau de Parfum in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Jo Malone

    London English Pear & Freesia Eau de Parfum

    $175

    Nordstrom

    $175

    Sephora

    $175

    Bluemercury

    Allure social media director Kassidy Silva applying the Jo Malone London English Pear & Freesia Eau de Parfum

    Kassidy Silva

    Why it's worth it: Jo Malone London’s ever-popular English Pear & Freesia actually smells like sunshine—the fancy kind you’d soak up in the garden of a Cotswolds estate, that is. Juicy pear and elegant freesia are a dreamy duo, with the white florals accentuating the sweet creaminess of the fruit. Rose and patchouli add depth without overpowering the main notes. English Pear & Freesia is a sophisticated fruit fragrance, perfect for everyday wear and definitely office-appropriate.

    Tester feedback from social media director Kassidy Silva

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    “For over a decade, Jo Malone's English Pear & Freesia has marked the beginning of spring in my fragrance rotation. The blend of rich golden Williams pear mixed with the lightness of white freesia makes me feel like I'm back in the countryside on a spring day, all while being surrounded by the concrete and skyscrapers of Manhattan. I've been through so many bottles of this fruity floral that I've lost track, along with the load of compliments I've received over the years with this cologne.” —Kassidy Silva, social media director

    More to know

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    • Key notes: pear, freesia, rose, patchouli
    • Sizes: 0.3 oz, 1 oz, 1.7 oz, 3.4 oz

    Best Tropical: Miu Miu Fleur de Lait Eau de Parfum

    Miu Miu Fleur de Lait Eau de Parfum with Coconut Milk in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Miu Miu

    Fleur de Lait Eau de Parfum

    $172

    Ulta Beauty

    Allure beauty director Sarah Kinonen applying the Miu Miu Fleur de Lait Eau de Parfum

    Sarah Kinonen

    Why it's worth it: Not all fruity fragrances have to smell crisp and green or sweet and juicy! Miu Miu’s Fleur de Lait is a creamy, delicious swirl of smooth mango, osmanthus (which smells like apricots), and a generous splash of rich coconut milk. The latter is what makes Fleur de Lait feel especially skin-like, rather than overpowering. One spritz and you’re transported to a tropical destination—no plans, no worries, just good times.

    Tester feedback from beauty director Sarah Kinonen

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    “Fruity fragrance, but make it modern! This Miu Miu perfume may not be your run-of-the-mill tropical scent, but that’s what makes it so interesting. It’s less on the nose and more warm and cozy with notes of mango and coconut, and settles down to something more milky and skin-like. I wore it to the office the other day, and someone said I smelled like clean laundry—this fragrance has range!” —Sarah Kinonen, beauty director

    More to know

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    • Key notes: mango, osmanthus, coconut milk
    • Sizes: 1 oz, 1.7 oz, 3.4 oz

    Best Long-Lasting: U Beauty Proem Eau de Parfum

    U Beauty Proem Eau de Parfum in branded component on a light gray backgroundSave to wishlistSave to wishlist

    U Beauty

    Proem Eau de Parfum

    $198

    Amazon

    $198

    Nordstrom

    $198

    Sephora

    Allure contributor Kara Nesvig applying the U Beauty Proem Eau de Parfum

    Kara Nesvig

    Why it's worth it: U Beauty describes their first fragrance as a “powerhouse,” and they’re not kidding. This long-lasting perfume opens with an absolute wallop of sweet rose and tart lychee and rhubarb, which sticks around for quite a while before the scent fades into a woody blend of vetiver and cedarwood. Though some fruity fragrances tend to lose their potency pretty quickly, this one lasts from your first morning meeting to post-work drinks. While its longevity is quite potent, it’s not heavy or overpowering; Proem’s sillage is more like a sparkling trail that follows you throughout your day, equal parts optimistic and powerful.

    Tester feedback from contributor Kara Nesvig

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    “I took a chance and blind bought Proem after seeing a handful of videos about it on TikTok. I’m a big fan of U Beauty skin care and was intrigued to find out how they’d tackle fragrance. Proem is a lot of fun; it definitely takes up space and makes its presence known, but it doesn’t overstay its welcome, either. I love wearing it on a hot summer day, where the heat enhances the juiciness of the top notes, and I can still smell it lingering on my skin and in my hair after hours of wear.” —Kara Nesvig, contributor

    More to know

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    • Key notes: magnolia, rose, lychee, rhubarb, pink peppercorn, cedar
    • Sizes: 0.34 oz, 1.7 oz, 3.4 oz

    Best for Sensitive Skin: Henry Rose Ripe Eau de Parfum

    Henry Rose Ripe Eau de Parfum in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Henry Rose

    Ripe Eau de Parfum

    $120

    Nordstrom

    $120

    Sephora

    Allure commerce production assistant Hailey Roy applying the Henry Rose Ripe Eau de Parfum

    Hailey Roy

    Why it's worth it: Henry Rose, founded by actor Michelle Pfeiffer, is all about ingredient transparency, so if you’ve found yourself a bit sensitive to other fragrances in the past, Ripe may be just what you’re looking for. As its name suggests, Ripe captures the delicious energy of fruit at its absolute peak, with notes of delicate, fruity-floral lychee, refreshing watermelon sorbet, and crisp greens layered atop a bouquet of rose and jasmine. A warm, humid base of black pepper and musks adds a rich sensuality to the perfume profile.

    Tester feedback from commerce production assistant Hailey Roy

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    “This perfume smells like summer in a bottle. I mean, what says summer more than watermelon sorbet? While it's definitely fruity, it doesn't come across as juvenile. Instead, it feels fresh, sophisticated, and fun without being overly sweet. My only wish is that the scent lasted a little longer.” —Hailey Roy, commerce production assistant

    More to know

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    • Key notes: lychee, watermelon, rose, jasmine, black pepper, musks
    • Sizes: 0.3 oz, 1.7 oz

    Best Peach: Phlur Peach Skin Body & Hair Fragrance Mist

    Peach colored bottle of PLHUR Peach Skin Hair & Body Fragrance Mist with white cap on light gray backgroundSave to wishlistSave to wishlist

    Phlur

    Peach Skin Body & Hair Fragrance Mist

    $39 $28 (28% off)

    Amazon

    $39

    Nordstrom

    $39

    Sephora

    Allure social media manager Bianca Richards applying the Phlur Peach Skin Body & Hair Fragrance Mist

    Bianca Richards

    Why it's worth it: ICYMI: Peach is having a moment! The lusciously juicy stone fruit has a nostalgic ‘90s sweetness that we just can’t get enough of. Peach also has a captivating duality; it can be as bright and mouthwatering as peach gummy candy or soft, warm, and sensual. Phlur’s Peach Skin Body & Hair Fragrance Mist leans toward the latter, with come-hither notes like velvety peach skin, vanilla orchid, sandalwood, and amber. Because it’s a body mist versus an eau de toilette (EDT) or eau de parfum (EDP), Peach Skin doesn’t stick around as long—all the more reason to keep it in your bag for a delicious refresh.

    Tester feedback from social media manager Bianca Richards

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    “My love for fruity perfume has been reignited this year, but one scent I've been gatekeeping since it launched is Phlur's Peach Skin Body Mist. Body mists have been a staple in my routine since I was young, and Phlur's lineup is one of the best for its impressive staying power. Peach Skin offers the perfect balance between juicy sweetness and soft musk, creating the most beautiful skin-like scent in my body mist rotation. I spray at least 10 spritzes every time I wear it, and somehow I'm still nowhere near running out.” —Bianca Richards, social media manager

    More to know

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    • Key notes: peach bellini, peach skin, plum, vanilla orchid, sandalwood, amber, coconut caramel
    • Sizes: 3 oz, 8 oz

    Best Strawberry: Nest New York Santa Barbara Strawberry Perfume Oil

    Strawberry Perfume Oil in branded red bottle with metallic silver pipette on light gray backgroundSave to wishlistSave to wishlist

    Nest

    Santa Barbara Strawberry Perfume Oil

    $108

    Nordstrom

    $108

    Ulta Beauty

    $108

    Sephora

    Allure from contributing editor Deanna Pai holding the Nest New York Santa Barbara Strawberry Perfume Oil

    Allure from contributing editor Deanna Pai holding the Nest New York Santa Barbara Strawberry Perfume Oil

    Deanna Pai

    Why it's worth it: No fruit feels quite as summery and delicious as a bright red, super-ripe strawberry, and Nest New York’s Santa Barbara Strawberry Perfume Oil is all about the strawberry girl life. It’s practically bursting with jammy, juicy berry goodness, with strawberry grabbing the spotlight in all its glory and raspberry as the backup berry. Pink peony adds a lovely softness, with solar woods for balance. Santa Barbara Strawberry is an oil formula, which means it will wear closer to the skin than a spray formula and can also be layered for a custom strawberry concoction.

    Tester feedback from contributing commerce editor Deanna Pai

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    "Sounds basic, but I'm a longtime fruity-fragrance apologist—shout out to Anna Sui's Dolly Girl circa 2003! Naturally, I could huff this perfume oil, which smells like a freshly picked strawberry. It's juicy and delicious. And while there's nothing especially cool about it, it just smells good—and isn't that enough?" —Deanna Pai, contributing commerce editor

    More to know

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    • Key notes: Strawberry, raspberry, pink peony, solar woods
    • Sizes: 1 oz

    Best Raspberry: La Collection Privée Christian Dior Rouge Trafalgar Eau de Parfum

    La Collection Privée Christian Dior Rouge Trafalgar Eau de Parfum in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Dior

    La Collection Privée Christian Dior Rouge Trafalgar Eau de Parfum

    $350

    Dior

    Allure commerce editor Sarah Han applying the La Collection Privée Christian Dior Rouge Trafalgar Eau de Parfum

    Sarah Han

    Why it's worth it: We love a perfume with a unique backstory! This fruity chypre fragrance was inspired by the all-red outfits Monsieur Christian Dior showed in his couture shows, with raspberry playing the starring role. Strawberry and blackcurrant help enhance the boldness of the raspberry notes, and a patchouli and musk base keeps the scent feeling elevated and chic—more Parisian glamour than my childhood body splash. Wear it on a night out with your fave little red ensemble. Monsieur Dior would approve.

    Tester feedback from commerce editor Sarah Han

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    “I love fruity scents that make me feel invigorated, and Rouge Trafalgar is one of those. It's not necessarily my go-to for a regular day at the office, but rather a date-night perfume I toss on after hours. It's alluring but still approachable, an important intersection for me, since I never go for super-bold scents. As opposed to other fruity perfumes I have that are heavily biased towards one main note, I love how multifaceted Rouge Trafalgar is. It's definitely grown-up but still has that sweet underbelly my inner kid is drawn towards.” —Sarah Han, commerce editor

    More to know

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    • Key notes: raspberry, strawberry, blackcurrant, patchouli, musks
    • Sizes: 1.7 oz, 3.4 oz, 6.8 oz

    Best Body Mist: Ceremonia Perfume Mist de Guava

    Ceremonia Perfume Mist de Guava for Hair & Body pink bottle with a large wood cap on light gray backgroundSave to wishlistSave to wishlist

    Ceremonia

    Perfume Mist de Guava

    $38

    Amazon

    $38

    Sephora

    $38

    Revolve

    A selfie of Allure designer Briana Rengifo holding a bottle of Ceremonia Perfume Mist de Guava

    Allure designer Briana Rengifo holding the Ceremonia Perfume Mist de Guava

    Briana Rengifo

    Why it's worth it: Created to be spritzed liberally all over your skin and hair, Ceremonia’s alcohol-free Perfume Mist de Guava is a delightful way to refresh your scent throughout the day and give your hair a boost of hydration. (Oh, and did I mention it sparkles? Yep, it’s infused with golden shimmer!) Guava plays the starring role here, with lemon and peach notes to keep the party going and a rich base of jasmine, vetiver, and brown sugar that clings to your hair.

    Tester feedback from designer Briana Rengifo

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    “I love guava scents, and this one makes you smell incredibly edible and yummy for the summer, while also giving you some shimmer on your body for an extra glow! And the bottle is beautiful to have on your vanity as well.” —Briana Rengifo, designer

    More to know

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    • Key notes: guava, lemon zest, peach, jasmine, vetiver, brown sugar
    • Sizes: 0.33 oz, 1.7 oz

    More fruity fragrances we love:

    Best Banana: Nette Mochi Banane Eau de Parfum

    Nette Mochi Banane Eau de Parfum in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Nette

    Mochi Banane Eau de Parfum

    $140

    Sephora

    Why it's worth it: Banana fragrances, like peach perfumes, are trending for summer 2026, and many of them lean all the way into the sunscreen-y, tropical vacation vibes. Nette’s Mochi Banane, however, goes the opposite direction and focuses on the creamy softness of banana, pairing it with mochi, rice milk, and vanilla for a grown-up way to enjoy a sweet treat. (And what’s a blue banana, you ask? They’re a rare type of banana with a cool light blue peel and a rich, custardy aroma.)

    More to know

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    • Key notes: Blue banana, mochi accord, rice milk, hibiscus, vanilla
    • Sizes: 0.3 oz, 1.7 oz

    Best Non-Cloying: Hermès Eau de Rhubarbe Écarlate

    Hermès Eau de Rhubarbe Écarlate in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Hermès

    Eau de Rhubarbe Écarlate

    $151

    Nordstrom

    $151

    Sephora

    Why it's worth it: A common complaint about fruity perfumes is that they can be overly sweet and even nauseating. Of course, this is a pretty broad generalization of a fragrance category, but if you tend to roll your eyes or get a headache from fruity fragrances, you’re probably looking for something a bit fresher and greener. Enter Hermès’s Eau de Rhubarbe Écarlate, a crisp, citrusy scent that shines a spotlight on tangy, zingy, and zesty rhubarb in all its freshly picked glory. Of note: It’s a cologne, which means it’s much more lightweight than an eau de parfum or parfum—the ideal formulation for anyone who wants to wear a fruity fragrance without smelling like a candy shop. (For reference, an eau de cologne has a typical oil concentration of about 2 to 4 percent, versus 15 to 20 percent for an eau de parfum.)

    More to know

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    • Key notes: rhubarb, lantana, musk
    • Sizes: 1.7 oz, 3.4 oz, 6.7 oz

    Best Woody: Lore Disfruta Eau de Parfum

    Lore Disfruta Eau de Parfum in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Lore

    Disfruta Eau de Parfum

    $92

    Sephora

    Why it's worth it: Like sipping a mezcal cocktail on the sunny beaches of Mexico, Lore’s Disfruta Eau de Parfum is a getaway in a bottle. But this isn’t your typical tropical gourmand scent; instead, tart passionfruit sits atop a woody base of cedarwood and smoky mezcal for a unique take on vacation vibes.

    More to know

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    • Key notes: passionfruit, cedar, mezcal
    • Sizes: 0.33 oz, 1.7 oz

    Best Fig: D.S. & Durga Debaser Eau de Parfum

    D.S. & Durga Debaser in branded glass bottle with black cap on light gray backgroundSave to wishlistSave to wishlist

    DS & Durga

    Debaser Eau de Parfum

    $225

    Nordstrom

    $225

    Bluemercury

    $225

    Revolve

    Why it's worth it: Fig is a popular note in perfumery because it adds a bright yet silky texture to all types of scents, but it’s equally gorgeous on its own. D.S. & Durga’s now-iconic Debaser is one of the best in the game, thanks to its bold fig notes enhanced by freshly cut green stems, luscious coconut milk, and earthy woods and moss.

    More to know

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    • Key notes: fig, green stems, coconut milk, blond woods, moss
    • Sizes: 0.34 oz, 1.7 oz, 3.4 oz

    Best Green: Clinique Calyx Eau de Parfum

    Clinique Calyx Eau de Parfum in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Clinique

    Calyx Eau de Parfum

    $88

    Amazon

    $88

    Nordstrom

    $88

    Bluemercury

    Why it's worth it: Calyx is a perfume world legend; it began as a fragrance from the now-defunct line Prescriptives and was eventually reintroduced under the Clinique umbrella to the delight of longtime fans. Calyx is a ‘70s-style green fruity scent with notes of grapefruit, passionfruit, and rose atop an oakmoss base—a unique, underrated scent you won’t be smelling on everyone else.

    More to know

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    • Key notes: grapefruit, rose, oakmoss, green leaves
    • Sizes: 1.7 oz

    Best Apple: DKNY Be Delicious Eau de Parfum

    DKNY Be Delicious Eau de Parfum in branded component on a light gray backgroundSave to wishlistSave to wishlist

    DKNY

    Be Delicious Eau de Parfum

    $100 $60 (40% off)

    Amazon

    $100

    Ulta Beauty

    Why it's worth it: A timeless classic if there ever was one, DKNY’s beloved, enduring Y2K fave Be Delicious is a joyful, cheerful green apple scent that just feels like fun. It’s clean, sweet, and easy to wear, and the apple-shaped bottle doesn’t hurt the cute factor either. Maybe you wore it back in the day, as many of us did…. If so, I’m here to say it’s absolutely worth a revisit!

    More to know

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    • Key notes: Apple, magnolia, sandalwood
    • Sizes: 1 oz, 3.4 oz

    Frequently Asked Questions

    What is the difference between fruity, citrus, and gourmand fragrances?

    The lines can sometimes get a little blurry when it comes to fragrance descriptors, but fruity, citrus, and gourmand scents are not the same thing! According to Jean-Marc Chaillan, VP perfumer at International Flavors & Fragrances (IFF), citrus scents are defined by notes like bergamot, lemon, grapefruit, and mandarin; they “create an immediate impression of brightness, cleanliness, and energy.” Citrus fragrances, he says, are often characterized by their “sparkling, uplifting identity.”

    On the flip side, fruity fragrances are defined by a “succulent, mouthwatering character, creating an immediate sense of pleasure, modernity, and approachability,” he shares. As Chaillan explains it, fruity notes are used to add volume and dimension to a fragrance. There are some cool innovations happening in the fruit fragrance world, too. “Traditionally, it was impossible to have a natural fruit in the perfumer's palette, but recently IFF introduced a passionfruit and a raspberry to our natural's palette that add new dimensions to fruit for fine fragrances,” he says.

    As for gourmands, they’re all about “indulgence and comfort” and are built around edible notes like vanilla, caramel, chocolate, coffee, and praline, Chaillan explains. “Unlike the brightness of citrus or the juiciness of fruity compositions, the gourmand space is defined by its richness and addictive warmth, creating an emotional connection that feels both comforting and irresistible. These fragrances evoke the pleasure of taste through scent, delivering texture, depth, and long-lasting impact.”

    How do you make fruity perfume last all day?

    Fruity fragrances have a reputation for not lasting as long as their gourmand, smoky, or woody counterparts; Chaillan notes that this is often because the fruit notes are concentrated at the top and middle notes of a scent, which dissipate faster than the base notes. If you’re concerned about longevity or sillage, consider layering your favorite perfume with its corresponding body lotion or an unscented moisturizer, as moisturized skin absorbs scent better. Concentration matters too: An eau de toilette or cologne will fade fastest, and a parfum will last the longest.

    How we test and review products

    When Allure tests a product, our editors look at it from every angle in an effort to best serve you. We review ingredients, scrutinize brand claims, and, when necessary, examine peer-reviewed scientific and medical studies. In addition to testing each and every product that's included in each and every review, we rely on experts who shape their fields, including dermatology, cosmetic chemistry, and medicine, to help us vet the ingredients and formulas.

    For our list of the best fruity perfumes, we considered each product's performance across five primary categories: product ingredients and efficacy, packaging, fragrance, texture, and product wear. Every product was determined to have excelled in each category by our editorial team, which is composed of in-house writers and editors as well as contributors—along with special consideration from fragrance experts. To learn more information on our reporting and testing processes, read our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we've solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it's never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

    In the mood for more delectable scents? Right this way:

    • The 18 Best Summer Perfumes to Usher in Vacation Vibes
    • The Best Floral Perfumes Last a Lot Longer Than a Bouquet
    • 9 Best Milky Perfumes Adding a Creamy Touch to Gourmands
  • Hero Cosmetics Mighty Patch Original Review

    Hero Cosmetics Mighty Patch Original Review

    Image may contain Advertisement Poster Business Card Paper and Text$12.99 at Hero CosmeticsSave StorySave this storySave StorySave this story

    TL;DR:

    • What it is: A hydrocolloid pimple patch
    • What it does: Helps shrink whiteheads–and protects from picking at them
    • Who it’s for: Anyone who’s ever been tempted to pick at a pimple

    Every time I get a pimple, I tell myself that this is the time I’m finally going to follow all the advice I’ve ever heard—and even written about—and leave it alone. Then, I inevitably catch myself poking and prodding it throughout the day, which, of course, only makes things worse (i.e. bigger, redder, and way more obvious)

    That’s where Hero Cosmetics Mighty Patch Original comes in. The tiny sticker has become my go-to, quick fix for all unexpected breakouts. It’s made with hydrocolloid to absorb what’s inside a whitehead (ew), while creating a barrier between my fingers and my face—which, honestly, is half the battle.

    Here’s how I use it: As soon as I spot a zit, I’ll apply a sticker to clean, dry skin and leave it on for…a long time (several hours or even overnight). Once it’s time to peel it off (usually the next morning), what was once an angry red dot becomes a shrunken-down version of itself. . In the case of a pimple patch, the best thing you can do for a pimple is to leave it alone—and let the sticker do the work.

    Hero Cosmetics Mighty Patch Original is in the July Allure Beauty Box.

    GET THE BOXHero Cosmetics Mighty Patch Original Patch

    Hero Cosmetics Mighty Patch Original Patch

    $12.99 at Hero Cosmetics$12.99 at Hero Cosmetics

  • Earth Harbor Obscura Night Repair Concentrate Review

    Earth Harbor Obscura Night Repair Concentrate Review

    Image may contain Bottle Ink Bottle Cosmetics and Perfume$38 at Earth HarborSave StorySave this storySave StorySave this story

    TL;DR:

    • What it is: A gentler, overnight skin repair serum
    • What it does: Replenishes and revives skin while you sleep
    • Who it’s for: Anyone who wants retinol-like benefits without nightly retinol

    Not every night is a retinol night. As much as I love the ingredient, there are evenings when my skin is asking for something a little gentler—but that doesn’t mean the rest of my skincare routine has to clock out. That’s exactly where Earth Harbor Obscura Night Repair Concentrate comes in. Powered by bakuchiol, a plant-derived retinol alternative, it helps smooth and replenish skin without feeling too intense.

    Here’s how I use it: after cleansing, I’ll press a few drops into my skin before moisturizer. The formula looks almost black in the bottle (thanks to ingredients like bamboo charcoal, black seaweed, and black cumin seed), but it feels surprisingly lightweight and absorbs quickly without leaving behind a greasy finish.

    By morning, my skin looks calmer, smoother, and well-rested. It’s proof that a night off from retinol doesn’t have to be a night off from results.

    Earth Harbor Obscura Night Repair Concentrate is in the July Allure Beauty Box.

    GET THE BOXEarth Harbor Obscura Night Repair Concentrate

    Earth Harbor Obscura Night Repair Concentrate

    $38 at Earth Harbor$38 at Earth Harbor

  • TIY Basic Euphoria Pre-Tied Hair Tie Review

    TIY Basic Euphoria Pre-Tied Hair Tie Review

    Image may contain Bag Business Card Paper and Text$17 at TIYSave StorySave this storySave StorySave this story

    TL;DR:

    • What it is: A stay-put, high-performance hair tie
    • What it does: Keeps hair securely in place without tugging or slipping.
    • Who it’s for: Literally all hair types

    Between the World Cup and the Knicks’ championship run (that’s still living rent-free in my head), it’s been the summer of sports. So when I learned TIY hair ties were originally designed with pro athletes in mind, I took notice.

    As someone with fine hair, my hair-tie needs are a little less intense but just as particular. I’m not sprinting down a field or driving to the basket, but I do want my ponytail to stay put without slipping, pulling, or leaving me with a headache by the end of the day.

    Here’s how I use it: I reach for it whenever I want to throw my hair into a ponytail or messy bun—whether I’m heading to a workout or just trying to keep my hair out of my face. It holds my fine hair in place without slipping. And that’s what I call a win.

    TIY Pre-Tied Hair Ties are in the July Allure Beauty Box.

    GET THE BOXTIY Pre-Tied Hair Ties 2-pack

    TIY Pre-Tied Hair Ties 2-pack

    $17 at TIY$17 at TIY

  • Inside the Allure Beauty Box Luxe Edition: $600+ Worth of Splurge-Worthy Beauty Finds

    Inside the Allure Beauty Box Luxe Edition: $600+ Worth of Splurge-Worthy Beauty Finds

    Image may contain Cosmetics Bottle Perfume and LipstickAlyssa LatellaSave StorySave this storySave StorySave this story

    The first-ever Allure Beauty Box Luxe Edition has arrived. Housed in a custom red keepsake case, this limited-edition collection features eight luxury beauty products—worth more than $600—for just $125 during the exclusive member presale, running July 21 through August 4.

    Inside, you'll find a lineup worthy of a top shelf: Carolina Herrera's Good Girl Blush Eau de Parfum, Angela Caglia's celebrity-loved Cell Forté Eye Crème, the glow-boosting Sunday Riley C.E.O. Glow Vitamin C + Turmeric Face Oil, and your choice of one of four Colleen Rothschild Beauty favorites. Round out your routine with OGEE's Skin Enhancing Primer SPF 40, LolaVie's Speed Dry Heat Protectant Spray, Donna Karan's iconic Cashmere Mist Deodorant Anti-Perspirant Stick, and äz Craft Luxury Haircare's Remedy Restorative Masque. Every product was chosen to elevate your routine with the kind of luxury beauty staples that earn permanent spots on your vanity—and this exclusive collection won't be repeated.

    Reserve yours now:

    Member PresaleAllure Reader Presale

    Allure readers can access the member price with code ALLURELUXE

    Carolina Herrera Good Girl Blush Eau de Parfum

    Image may contain Clothing Footwear High Heel Shoe Bottle Cosmetics and Perfume

    Why We Love It: Blush may not be as bold as its perfume predecessor, but that’s what makes it perfect for everyday wear, no matter what you’re doing—or where you’re going. With a blooming blend of peony, bergamot, and ylang-ylang, mixing with warm vanilla, tonka bean and almond notes, it’s the kind of scent that feels as right on a night out as it does at the office on a Tuesday.

    How You’ll Use It: Mist onto your pulse points (wrists, neck, and behind the knees) for a scent that lingers long after your first spritz.

    Retail Value: $153

    Angela Caglia Cell Forté Eye Crème

    Image may contain Cosmetics and Bottle

    Why We Love It: If you read skin-care-product ingredient lists like some people read a restaurant menu, you’re going to love this indulgent undereye treatment. It’s packed with plumping peptides, nourishing fatty acids, and hydrating squalane to tackle fine lines, dark circles, and dryness—no matter how much sleep you logged the night before.

    How You’ll Use It: After washing your face and applying your serum, use your ring finger to tap a pea-size amount of the cream under (and around) your eyes until it’s blended. Follow it up with your moisturizer to lock it all in.

    Retail Value: $225

    Member Choice: Colleen Rothschild Beauty Extreme Recovery Cream, Prep & Hydrate Milky Essence, Retinol Supreme Eye Serum, or Vitamin E Lip Moisturizer

    Image may contain Bottle Cosmetics Perfume Smoke Pipe and Aftershave

    Why We Love It: Whether you’re looking for a toner to help lock in moisture, a serum to smooth and firm your delicate eye area, a rich cream that deeply moisturizes tired skin, or a balm to keep your lips soft and hydrated, these products are easy to incorporate in your routine. The hardest part? Choosing which one to add first.

    How You’ll Use It: Whichever product speaks to you, these luxe skin-care picks instantly elevate your everyday morning or nightly routine into a moment that feels extra indulgent.

    Retail Value: $21-$75

    OGEE Skin Enhancing Primer SPF 40

    Image may contain Bottle Lotion Cosmetics and Perfume

    Why We Love It: We love a product that does more than one thing—and does them all well. That's what you can expect from Ogee’s primer. As the first step in your makeup routine, it delivers hydration, broad-spectrum SPF protection, and creates a smooth canvas for your makeup–—all before you’ve even cleared out your inbox.

    How You’ll Use It: Following your skin care and before moving on to your foundation, massage a dime-size dollop of the lightweight lotion into skin for an even base for your full-face beat.

    Retail Value: $49

    Sunday Riley C.E.O Glow Vitamin C and Turmeric Face Oil

    Image may contain Bottle Cosmetics and Perfume

    Why We Love It: The dewy disposition this Sunday Riley face oil gives skin is beautiful, of course, but so is the ritual of applying it. Packed with vitamin C and anti-inflammatory turmeric, and with a silky texture that feels like a small luxury, your skin will look luminous and feel extra nourished with every application.

    How You’ll Use It: Massage two to three drops onto freshly cleansed skin—from your forehead down to your neck—morning and night. Don’t forget to wear your sunscreen with this one!

    Retail Value: $40

    LolaVie Speed Dry Heat Protectant Spray

    Image may contain Bottle and Cosmetics

    Why We Love It:
    Protecting hair from heat (up to 450°F), accelerating drying time, and beating back frizz and humidity? It might be magic, or it just might be Jennifer Aniston’s secret weapon for hair that looks and stays smooth all day long. (And when it comes to hair, there’s no one we trust more).

    How You’ll Use It: Shake, then spray evenly from roots to ends, six inches from your head. Use on damp hair for faster dry time or on dry strands to protect before heat-styling.

    Retail Value: $30

    Donna Karan Cashmere Mist Deodorant Anti-Perspirant Stick

    Image may contain Cosmetics Deodorant Bottle and Perfume

    Why We Love It: While deodorants only tackle odor, antiperspirants, like this one, work double-duty to stop the smell and the sweat. It does so with Donna Karan’s timeless Cashmere Mist scent (with notes of lily of the valley, jasmine, and sandalwood), along with aluminum salts, which plug sweat glands to prevent you from perspiring.

    How You’ll Use It: Swipe onto underarms as the last step in your nightly routine. Applying in the p.m., when your body temperature is low, ensures the formula has plenty of time to fully absorb—and work its sweat-stopping magic—long before morning.

    Retail Value: $32

    äz Craft Luxury Haircare Remedy Restorative Masque

    Image may contain Bottle Jar Cosmetics Perfume Food and Jam

    Why We Love It: Ten minutes goes by faster than you think. Answer a few emails, listen to a podcast on 2x speed, or use this mask to get that “just-got-back-from-the-salon” feeling. That’s all the time it takes for it to work its magic to moisturize, soften, and smooth damaged or dehydrated hair. You can use it daily (it’s called self-care) or weekly for deep conditioning.

    How You’ll Use It: Lather into wet hair, from roots to ends, and let it sit for five to 10 minutes while you wrap up the rest of your shower routine. Rinse and then reap the benefits of healthier-looking hair.

    Retail Value: $53

    “It all goes perfectly with a glass of champagne. Cheers to you!”

  • SkinCeuticals Just Reformulated Its C E Ferulic Serum

    SkinCeuticals Just Reformulated Its C E Ferulic Serum

    photo of skinceuticals ce ferulic bottle on pink gradient background with serum dropletsDesign: Briana Rengifo; Photo: Courtesy of brandSave StorySave this storySave StorySave this story

    SkinCeuticals C E Ferulic Serum is iconic. We don’t use that word lightly here at Allure, but this skin-care product has certainly earned it. C E Ferulic has won eight Best of Beauty and Readers’ Choice Awards (six and two, respectively)—no small feat, especially for a 1-ounce serum that costs nearly $200.

    Since its launch in 2005, C E Ferulic has become well-known as one of the best antioxidant formulas on the market. Its primary claims to fame are its ability to brighten skin, combat hyperpigmentation, and add hydration. This has all been done via a potent mix of the three ingredients in the name: 15% vitamin C, 1% vitamin E, and 0.5% ferulic acid. People are, in a word, obsessed with the results they say they see from adding CEF to their routine.

    So if you heard a strange, faint gust of wind on July 20, 2026, it was likely the collective gasp of skin-care enthusiasts and dermatologists around the globe after SkinCeuticals announced it had reformulated the best-selling formula. The corresponding press release—which the Allure team got access to in early July, along with product samples—says CEF 2.0 is building on the original’s legacy by way of “exclusive longevity technology.”

    Just reading the word “longevity,” a now-inescapable marketing term, fills me with a profound mix of dread and exhaustion. But, as a C E Ferulic loyalist at my core, my interest was piqued. Here’s everything we know about the update, plus our honest thoughts after testing the serum for a few weeks.

    Image may contain: Herbal, Herbs, Plant, Bottle, and LotionSave to wishlistSave to wishlist

    SkinCeuticals

    SkinCeuticals C E Ferulic

    $185

    SkinCeuticals

    Why Did SkinCeuticals Reformulate Its C E Ferulic Serum?

    Why on earth would SkinCeuticals go and mess with a formula that is widely considered the best of the best? “It was a delicate decision, obviously,” Stephen Lynch, head of skin-care valorization, research and innovation for North America at L’Oréal Groupe (meaning he helps guide product development and then tells the general public about those new innovations), tells Allure. But it’s been 20 years since the original launch and, according to Lynch, the team has never stopped trying to improve on it.

    “We have always been thinking, ‘How could we modernize [the serum] or bring a little extra while preserving what we have?” Lynch says. He insists that the bidecadal anniversary was just “the right time” to roll out a new-and-improved version.

    Fair, but also…the patent on the original formula expired last year, leaving doors open for other brands to launch extremely similar serums, at least as far as the ingredient list goes. With no active patent on the formula, L’Oréal, SkinCeuticals’ parent company, couldn’t bring an infringement lawsuit against those brands as it had against Drunk Elephant in 2020. In the US, once a patent expires after the standard 20-year period of exclusivity, it has really expired: You can’t just keep renewing it every two decades, explains Sheila Swaroop, a registered patent attorney and partner at Knobbe Martens in California.

    This new version of C E Ferulic is “powered by exclusive double patent-pending technology,” according to the company’s press release, which could certainly be a way to re-establish the claim that no one’s doing it quite like SkinCeuticals. Says Swaroop, “If you develop a different product and it's different enough from the original product that you can secure patent protection for it, then that can be a strategy” to sort of get your patent back. (Patents are different from “trade secrets,” which is the method Coca-Cola has used to keep its formula confidential since its invention in the 1880s, Swaroop notes; those are valid indefinitely, as long as the company never discloses the formula publicly.)

    According to Swaroop, there is no set percentage of a formula that needs to change for it to qualify as a new patent. It depends on the patent office, she says, but there generally needs to be a “true difference in the formulation” or “some additional, unexpected benefit” that didn’t come from the original.

    When I ask Lynch if the patent expiration has anything to do with the timing of this reformulation, he shakes his head: “We already had a lot of research in process,” he says. “There have been a lot of advances in the science [since the original launched], so we were ready to go.”

    What’s Different About the New SkinCeuticals C E Ferulic Serum Formula?

    This new C E Ferulic is not going to be an additional SKU in the SkinCeuticals lineup; the brand is phasing out the old version entirely. Now, an assurance for the sweaty-palmed folks who are trying to figure out where they can still buy the original formula before it vanishes for good: Lynch insists that, for the most part, the new C E Ferulic Serum is very similar to the old, beloved version. The only difference the brand is disclosing is the addition of two new ingredients: 1% endophytol and 0.3% carnosine (more on both in a second).

    “It can be challenging to predict results just by looking at an ingredient list, but I would also be hesitant to speculate a dramatically different experience with the new formula,” cosmetic chemist Ava Perkins tells Allure after we sent over the press materials for her thoughts. “I would anticipate the main antioxidant system to still be doing the heavy lifting and the new additions to be complementary, or boost the results people already see from the original formula, like improving discoloration, elasticity, radiance, and tone.” Indeed, it seems that those two new ingredients will likely just enhance the CEF experience fans are used to.

    New Ingredient: Endophytol

    Let’s start with endophytol, a new trademarked ingredient derived from dandelion extract: “It’s a very nice anti-inflammatory,” Lynch says, noting that reports of skin irritation from the original CEF are what inspired the company to look into anti-inflammatory ingredients that might pair well with the existing mix. “If [a customer was] getting a little bit of that redness, a little bit of that irritation, they might see a slight mitigation of that [with the updated formula].”

    This is potentially huge news for the group of people whom I can anecdotally confirm find the old formula is too harsh for their skin. “If endophytol helps with inflammation, as it claims, it would be a fantastic addition to the formula considering pure ascorbic acid formulas tend to be irritating for many,” Perkins says. “This would signal to me that they are listening to their consumer feedback and improving their formula in ways that would make it both more efficacious and more friendly to use.” (SkinCeuticals’ research team has conducted in vitro ingredient studies on endophytol, but they will not have results of those studies until closer to the end of this year or early next year.)

    New Ingredient: Carnosine

    The second new ingredient is carnosine, another antioxidant and dipeptide that Perkins says—unlike endophytol—has been used in skin care for a while. “Simply put, it can help reduce the appearance of fine lines and wrinkles,” she explains, noting that the addition “aligns with the longevity trend booming in the skin-care space right now.” (See? Inescapable.)

    Lynch says they added carnosine to the already antioxidant-packed formula after realizing that “vitamin C is maybe not the best ingredient to fight glycation,” a natural process that can lead to early signs of aging, like the aforementioned fine lines and wrinkles, as well as skin sallowness. “We think carnosine is a really great ingredient for this,” Lynch says. Vitamin C, he adds, also helps improve the appearance of fine lines and wrinkles, but its real strength is in brightening and combatting discoloration. The addition of carnosine is meant to complement the ascorbic acid for even more noticeable results.

    How does the new formula stand up to the old one in terms of long-term results? That's still a question mark: SkinCeuticals said they are working on clinical studies of the new products, but don't have anything to share yet.

    Scent and Texture Differences

    While our editors believe there’s a slight difference in the texture and scent of the new formula, Lynch says loyal customers should expect them to be about the same. Of the texture—a rich-but-lightweight liquid that feels quite hydrating for a serum—Lynch says, “It’s going to be very similar to all our consumers. I think they’ll enjoy it.”

    The legendary hot-dog scent isn’t going anywhere, either, because as Lynch says, it comes from the blend of ingredients in the original formula, which isn’t being eliminated.

    Packaging Differences

    There is no visible difference in the new packaging: CEF will still come in an amber, 1-ounce bottle with a dropper applicator. The new label is exactly the same as the original, with no special mention of the two new ingredients anywhere other than the ingredient list.

    That’s it! Otherwise, the product—and the price point of $185—remains the same. “It was really a challenging project,” Lynch says of trying to update the product without disappointing hoards of loyal fans. “I'm really proud of the way we were able to keep the essence of the original formula.”

    Editor Reviews

    I got a bottle of the new formula only about a week before launch, so my impressions are still very much in the “first” stage. To me, the serum texture (lightweight with a touch of hydration) feels and smells (like the OG, often described as “hot-dog water,” a scent I find comforting) about the same as the original. My skin has neither been instantly transformed nor irritated, but I didn’t have any sensitivity with the old formula, either.

    Allure senior staff writer Elizabeth Gulino agrees: “I notice zero differences between the old version and the new one, besides the fact that my older one has oxidized,” she says. “This is amazing news for someone like me who hates when things change.”

    Kassidy Silva, Allure social director, used up her last bottle two months ago and was tempted to try a dupe, but is happy she ultimately waited it out. “It’s still the C E Ferulic I’ve grown to know and love,” she says. “Dare I say the smell is a little less pungent than the original? I get more ‘mustard ham’ than ‘hot-dog water.’” After just a week, she thinks she’s noticing a little extra glow to her skin.

    Allure executive beauty director Jenny Bailly has picked up on even more differences. “OG C E Ferulic feels thicker; there’s more heft to it,” she says. “The new one is more watery and silky.” She, too, feels the smell is less pungent (“Maybe a faint note of bologna?”). “I don't like change, and I was very happy with the color, texture, and yes, the hot-dog-water scent of the old C E Ferulic,” Bailly adds. “But if the people at SkinCeuticals say this updated version will be even better for my skin…they have not steered me wrong in the past, so I’m in.”

    The new-and-improved SkinCeuticals CE Ferulic retails for $185 and is out now at skinceuticals.com.

    Image may contain: Herbal, Herbs, Plant, Bottle, and LotionSave to wishlistSave to wishlist

    SkinCeuticals

    SkinCeuticals C E Ferulic

    $185

    SkinCeuticals

    More innovative skin-care products to check out:

    • The Medicube Booster Pro X2 Is the Closest Thing to a Seoul Skin-Care Clinic
    • Ilia’s First Sunscreen Is Here, and It’s Already a Staple in Our Routines
    • Is the New Armani Luminous Silk Foundation Even Better Than the Original?
  • 8 Best Hair Straighteners for Every Hair Type, According to Stylists

    8 Best Hair Straighteners for Every Hair Type, According to Stylists

    Image contains an Allure editor holding the  GHD Platinum Styler surrounded by a collage of the best hair straighteners...Collage: Paula Balondo; Source images: Courtesy of Allure editor and brandsSave StorySave this storySave StorySave this story

    Whether straightening your hair is an occasional or daily occurrence, your delicate strands deserve to be styled with one of the best hair straighteners. And just like hair dryers and blow-dryer brushes, today's flatirons come in a dizzying array of options, each designed for a different hair type, texture, or styling goal.

    The first decision is plate material. Ceramic plates distribute heat evenly, making them a great choice for fine, damaged, or color-treated hair. Titanium heats up faster and maintains higher temperatures, which is why it's often preferred for thick, coarse, or textured hair that needs extra power. Then there are the newer innovations (many of which have earned Best of Beauty Awards): flexing plates (by Dyson, who else?) that hug the hair, sonic vibrations that distribute heat more evenly, airflow technology that cools and sets your style as it straightens, and smart sensors that adjust heat in real time—all designed to maximize shine while minimizing unnecessary damage.

    Our Top Hair Straighteners

    • Best Overall: GHD Platinum+ Styler, $319
    • Best for Textured Hair: BabylissPro Nano Titanium Ultra-Sleek Hair Straightener, $100
    • Best for Frizz: Bio Ionic 10X Styling Iron, $262
    • Best for Short Hair: Wavytalk Cool Curl Pencil, $30

    To find the best hair straighteners, we tested top-rated models and consulted hairstylists to learn which ones are truly worth the investment. Whether you're after pin-straight strands, glossy waves, or a multitasking tool that can do both, there's a flatiron here that'll make your styling routine noticeably smoother. Just remember that applying a heat protectant before styling is crucial.

    Frequently Asked QuestionsAccordionItemContainerButtonLargeChevron

    • Are hair straighteners safe for my hair?
    • How do I minimize heat damage from my straightener?
    • How do hair straighteners work?
    • What are the differences between ceramic and titanium plates?
    • How should I choose a hair straightener?
    • Meet the experts
    • How we test and review products
    • Our staff and testers

    Best Overall: GHD Platinum+ Styler

    branded black and silver corded flat iron on light gray background with red and white 2024 allure best of beauty sealSave to wishlistSave to wishlist

    GHD

    Platinum+ Styler

    $319

    Amazon

    $319

    Ulta Beauty

    $319

    Sephora

    Allure senior commerce director Shanna Shipin using the GHD Platinum+ Styler

    Shann Shippin

    Why it's worth it: To minimize heat damage without sacrificing sleek results, reach for the GHD Platinum+ Styler. Its proprietary Ultra-Zone predictive technology monitors heat 250 times (!) per second, continuously adjusting power to keep both plates at GHD’s optimal styling temperature of 365°F—hot enough to style effectively without unnecessary overheating. Rather than letting the plates cool as you work through larger sections or repeated passes, the tool responds in real time to maintain consistent heat from root to tip for smoother, shinier results.

    The Allure Best of Beauty Award-winning styler also features “a rounded barrel, making it just as easy for creating soft waves and curls as it is for sleek, straight styles,” says May Paulina, a hairstylist based in Florida. Another often overlooked feature you'll appreciate every time you style: “The wishbone hinge keeps hair from catching and snagging between the plates,” says Taylor Murphy, a hairstylist based in Raleigh, North Carolina.

    Shanna Shipin before using the GHD Platinum Styler

    Shipin before using the GHD Platinum+ Styler

    Shanna ShipinShanna Shipin after using the GHD Platinum Styler

    Shipin after using the GHD Platinum+ Styler

    Shanna Shipin

    Tester feedback from senior commerce director Shanna Shipin

    AccordionItemContainerButtonLargeChevron

    "In all of my years of straightening (at least 15 years), my repertoire has never had a more heat-safe, versatile, and quality straightener. I've had my current Platinum+ since it launched in 2018, and not once has it crapped out on me; no hint of the coil ripping or the plates loosening. It's practically as good as new—and that's saying something since I straighten my entire head of hair at least once per week." She loves how simple it is to use, too—there's no fancy LED screen and only one button to operate it. —Shanna Shipin, senior commerce director

    More to know

    AccordionItemContainerButtonLargeChevron

    • Plate material: ceramic
    • Plate size: 1”
    • Heat settings: 1 (365°F)
    • Cord length: 8.8 ft.
    • Who it’s for: all hair types and concerns, including those with fragile or breakage-prone hair
    • Auto shut-off: 30 minutes

    Best for Textured Hair: BabylissPro Nano Titanium Ultra-Sleek Hair Straightener

    Blue and gray BabylissPro Nano Titanium Ultra-Sleek Hair Straightener on light gray backgroundSave to wishlistSave to wishlist

    BabylissPRO

    Nano Titanium Ultra-Sleek Straightener

    $100

    Amazon

    $100

    Nordstrom

    $100

    Ulta Beauty

    Allure creative director Amber Venerable using the BabylissPro Nano Titanium Ultra-Sleek Hair Straightener

    Amber Venerable

    Why it's worth it: For thick, coarse, or textured hair, “it’s important to use a straightener with a titanium base rather than ceramic,” says Amerah Underwood, a hairstylist based in New York City. That's because titanium heats up faster and maintains a more consistent temperature throughout styling, while ceramic can lose heat with repeated passes—a key distinction, as coarse or kinky hair often requires higher temperatures (350 to 450°F) to straighten effectively. BaBylissPro’s Nano Titanium Ultra-Sleek Hair Straightener has extra-long titanium plates that conduct high heat quickly, enabling it to smooth hair in a single pass, she says. If you want a tool that can also create curls and waves, Underwood recommends the BaBylissPro Nano Titanium Prima Ionic Hair Straightener, which pairs the same titanium plates with rounded edges and a heated outer housing that lets you wrap hair around it much like a curling iron.

    Allure creative director Amber Venerable before using the BabylissPro Nano Titanium UltraSleek Hair Straightener

    Venerable before using the BabylissPro Nano Titanium Ultra-Sleek Hair Straightener

    Amber VenerableAllure creative director Amber Venerable after using the BabylissPro Nano Titanium UltraSleek Hair Straightener

    Venerable after using the BabylissPro Nano Titanium Ultra-Sleek Hair Straightener

    Amber Venerable

    Tester feedback from creative director Amber Venerable

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    “Because I have a short pixie, I love that BabylissPro in general has varying small sizes in flatirons that can grab my hair and give me the light curls I desire. This flatiron is also tried-and-true with every hairstylist I've ever had, so I feel like I can maintain my salon look easily days later." —Amber Venerable, creative director

    More to know

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    • Plate material: titanium
    • Plate sizes: ½", 1", 1½", 2"
    • Heat settings: 50 adjustable settings, up to 450°F
    • Cord length: 9 ft.
    • Who it’s for: anyone with thick, coarse, curly, or tightly textured hair who wants sleek, straight results with fewer passes
    • Auto shut-off: no

    Best for Damaged Hair: T3 SinglePass StyleMax Flat Iron 1”

    T3 SinglePass StyleMax Flat Iron 1” in branded component on a light gray backgroundSave to wishlistSave to wishlist

    T3

    SinglePass StyleMax Flat Iron 1”

    $180

    Amazon

    $180

    Nordstrom

    $180

    Ulta Beauty

    Allure managing editor Alessandra Foresto using the T3 SinglePass StyleMax Flat Iron

    Alessandra Foresto

    If you can never remember the right settings for your hair type, the T3 SinglePass StyleMax takes the guesswork out of the equation. Simply select whether your hair is fine, medium, or coarse, and the tool's StyleMax technology automatically “pairs your hair texture with the right heat setting for maximum shine and smoothness with minimal heat exposure,” says Paulina. Even, consistent heat and slick CeraGloss ceramic plates mean fewer repeat passes—a major plus for damaged or color-treated hair—while the beveled StyleEdge design lets you get close to the roots without scalding your scalp, then glides smoothly through the lengths and ends without snagging. You’ll get a sleek, glossy finish with less frizz, less breakage, and far less opportunity to accidentally fry your strands.

    Alessandra Foresto before using the T3 SinglePass StyleMax Flat Iron

    Foresto before using the T3 SinglePass StyleMax Flat Iron

    Alessandra ForestoForesto after using the T3 SinglePass StyleMax Flat Iron

    Foresto after using the T3 SinglePass StyleMax Flat Iron

    Alessandra Foresto

    Tester feedback from managing editor Alessandra Foresto

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    “I'm not exaggerating when I say I use this flatiron to create soft waves almost every single day (use heat protectant spray, kids!). I don't even own a curling iron anymore! It features a hair type setting that automatically heats up the flatiron to the right temperature for your hair type to straighten your hair, and a curling mode, which uses that hair type information to set the flatiron at the perfect temperature to curl your hair. Call it magic, but it does really heat up to the perfect degree, and it never feels like I'm scorching my hair. And it lives up to its name too—one pass is all you need! It's the one item I do not forget to pack when I travel!” —Alessandra Foresto, managing editor

    More to know

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    • Plate material: ceramic
    • Plate sizes: 1”
    • Heat settings: 9
    • Cord length: 9 ft.
    • Who it's for: anyone who wants root-to-tip sleekness without searing their scalp in the process
    • Auto shut-off: 1 hour

    More flatirons we love:

    Best for Travel: Dyson Corrale Hair Straightener

    Dyson Corrale Hair Straightener in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Dyson

    Corrale Hair Straightener

    $540 $440 (19% off)

    Amazon

    Why it's worth it: If anyone were going to reinvent the travel flatiron, it would obviously be Dyson. Rather than relying on rigid plates, the Dyson Corrale features patented flexing manganese-copper plates that gently hug each section of hair for greater control, delivering sleek, shiny results with fewer passes and less heat damage than traditional solid-plate straighteners. When you're on the go, its cordless design offers up to 30 minutes of runtime on a full charge (with a handy LCD screen that lets you keep tabs on the battery), while universal voltage means it's ready for international trips with nothing more than a plug adapter. And for extra peace of mind when you’re on the go, the Corrale automatically enters sleep mode after five minutes of inactivity and shuts itself off completely after 10. The built-in battery makes the Corrale noticeably heavier (19.7 oz.) than many flatirons, but it's a worthwhile tradeoff if cordless styling and travel convenience are priorities.

    More to know

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    • Plate material: manganese copper plates
    • Plate size: 1”
    • Heat settings: 3 (330°F, 365°F, 410°F)
    • Who it’s for: everyone, especially frequent travelers
    • Auto shut-off: sleep mode in 5 minutes; auto shut-off in 10 minutes

    Best for Frizz: Bio Ionic 10X Styling Iron

    Bio Ionic 10X Styling Iron in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Bio Ionic

    10X Styling Iron

    $262

    Amazon

    Why it's worth it: If frizz is your biggest styling frustration, the Bio Ionic 10X Styling Iron features “sonic vibrating plates that minimize friction, so the iron glides effortlessly through hair,” says Murphy. The subtle vibrations also distribute heat more evenly across each section, so you can achieve smoother results with fewer passes—a win for reducing both frizz and unnecessary heat exposure. Meanwhile, the brand's Ion Generating Mineral Complex smooths the cuticle and retains moisture for sleeker, shinier strands. Murphy also appreciates the rounded shape, which "smooths baby hairs and lets you get as close to the roots as possible" for a polished finish.

    More to know

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    • Plate material: ceramic
    • Plate size: 1”
    • Heat settings: adjustable up to 450°F
    • Cord length: 9 ft.
    • Who it’s for: anyone looking to reduce frizz and boost shine
    • Auto shut-off: 1 hour

    Best for Short Hair: Wavytalk Cool Curl Pencil

    Wavytalk Cool Curl Pencil in branded component on a light gray backgroundSave to wishlistSave to wishlist

    Wavytalk

    Cool Curl Pencil

    $69 $50 (28% off)

    Amazon

    $70 $48 (31% off)

    Wavytalk

    Why it's worth it: Attention, people with pixies, bobs, and fringe: The Wavytalk Cool Curl Pencil's slim 0.65-inch barrel delivers the precision you need to lift roots, tame textured hairlines, and perfect bangs without accidentally grabbing half your head of hair. "This iron is the perfect size for short haircuts to add volume and smooth out frizz," says Underwood. Even better, 104 air vents surround each section with 360 degrees of cool airflow as you style—think of it as the flatiron equivalent of a blow-dryer's cool-shot button. The cool air sets your style on the spot, so curls and bends last longer while reducing heat exposure, locking moisture into the hair shaft, and leaving strands less likely to look dry or overworked.

    More to know

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    • Plate material: ceramic
    • Plate sizes: 0.65”
    • Heat settings: 5 (280°F, 320°F, 360°F, 390°F, 430°F)
    • Cord length: 6.5 ft.
    • Who it’s for: people with short hair or for styling bangs
    • Auto shut-off: 1 hour

    Best Multi-Styler: Shark FlexFusion Air & Ceramic Styling System

    Image may contain: Electrical Device, and MicrophoneSave to wishlistSave to wishlist

    Shark

    FlexFusion Air & Ceramic Styling System

    $400 $320 (20% off)

    Amazon

    Ever wished your multi-styler had a straightening option? Well, Shark heard your call to action and created the FlexFusion Air & Ceramic Styling System, a multitasking device that comes with a hair straightening attachment. It combines ceramic plates with air-based technology to straighten your hair (even when damp!) without causing significant heat damage. When you don’t feel like using your straightener, you can swap it with one of the four other attachments this hair tool comes with, including curling wands and a blow-dryer brush. “If you want one tool that does it all, this is a great way to cut down on clutter while getting the versatility of multiple styling tools,” says Michele Joseph, a hairstylist based in New Jersey.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Plate material: ceramic
    • Plate size: 1”
    • Heat settings: 5
    • Cord length: 9 ft.
    • Who it's for: anyone who wants a multi-styler for a variety of looks
    • Auto shut-off: unknown

    Best Curling: FHI Innovator The Curve Pro Styling Iron 1”

    FHI Innovator The Curve Pro Styling Iron 1” in black and rose gold color way on light gray background with red Allure Best of Beauty seal in the top right cornerSave to wishlistSave to wishlist

    FHI Heat

    Innovator The Curve Pro Styling Iron 1”

    $200

    Walmart

    Why it's worth it: In the latest round of our Allure Best of Beauty Awards, the FHI Innovator The Curve Pro Styling Iron 1” nabbed a win as our favorite flatiron. As its name suggests, this ceramic-based flatiron has a curved build that takes tension off of both your strands and wrist, making the chore of flatironing your hair surprisingly easier. Along with its ergonomic design, we also love its slender tourmaline ceramic plates, which heat from 265°F to 450°F in just 10 seconds.

    Tester feedback from senior copy manager Leslie Lipton

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    “The sleek shape of the FHI Innovator The Curve Pro Styling Iron 1” makes flatironing my bob a breeze. The tourmaline ceramic plates heat in seconds and glide through hair, turning my flyaway frizz and unruly waves into smooth, reflective shininess." —Leslie Lipton, senior copy manager

    More to know

    AccordionItemContainerButtonLargeChevron

    • Plate material: ceramic
    • Plate size: 1”
    • Heat settings: 265°F to 450°F
    • Cord length: 9 ft.
    • Who it's for: anyone who wants to relieve tension from their wrists and strands
    • Auto shut-off: 1 hour

    Best for Long Hair: Hot Tools Professional Black Gold Digital Flat Iron

    Hot Tools Professional Black Gold Digital Flat Iron ion branded component on a light gray backgroundSave to wishlistSave to wishlist

    Hot Tools

    Professional Black Gold Digital Flat Iron

    $150 $73 (51% off)

    Amazon

    If you have long, thick hair, every extra pass with a flatiron adds up. The Hot Tools Professional Black Gold Digital Flat Iron speeds things along with 1.25” plates that cover more surface area so that you can straighten larger sections at once. Its ceramic plates are infused with tourmaline and magnesium to lock in moisture and tame frizz, while proprietary HydraHeat Technology releases negative ions that leave hair looking noticeably shinier and silkier. For the impatient (or anyone who's already running late), it heats from 265°F to 450°F in just 10 seconds, so it's ready before you've even finished sectioning your hair. “It’s great at quickly straightening the hair while maintaining its shine and soft feel,” Miguel Luis, a hairstylist based in New York City, attests.

    More to know

    AccordionItemContainerButtonLargeChevron

    • Plate material: hybrid (ceramic and titanium)
    • Plate sizes: 1”, 1.25”
    • Heat settings: adjustable up to 455°F
    • Cord length: 9 ft.
    • Who it's for: anyone with thick or long hair who wants a quicker styling experience
    • Auto shut-off: 2 hours

    Frequently Asked Questions

    Are hair straighteners safe for my hair?

    You may be wary of using high heat on your hair, but hair straighteners are perfectly safe when used correctly. "The key is to use them on dry hair and ideally as a finishing tool. I typically recommend smoothing with a round brush before straightening. Always apply a heat protectant before styling to shield your strands from high temperatures," says Los Angeles- based hairstylist Joseph Maine. “Also, it's important to keep the flatiron clean to ensure it heats evenly and doesn't snag your hair.”

    How do I minimize heat damage from my straightener?

    Heat damage is avoidable with the right high-quality tool and prep routine. Sure, there are tons of flatiron options out there, and some are lower in price than others. But what you don’t pay in money, you might pay in results, as low-quality heated tools (regardless of their price tag) can quickly lead to scorched strands and breakage. When it comes to a searing-hot device you’re sandwiching your delicate strands between, it’s worth investing in quality.

    What makes a hair straightener stand out? Here’s the gist: You’ll want a device with multiple heat settings to suit your hair type and plates made of ceramic, titanium, or a mix of both.

    Beyond the tool you’re using, every hairstylist we chatted with agreed that the most important part of preventing heat damage is using a heat protectant. “I tell all my clients to think of it as a lightweight shield that keeps the cuticle sealed while the heat does its work,” says Kaprisha Gipson, a New York City-based hairstylist. A heat protectant creates a barrier over your strands and adds slip between your hair and heated plates to help prevent moisture loss and keep your hair from becoming brittle from exposure to extremely high temperatures.

    New York City-based hairstylist Devin Toth suggests avoiding passing over the same section of hair. “It's better to go over it once, slowly,” he explains. “People tend to have more damage in their face-framing area of hair because they hit it with the iron too many times to get it just right." Another key to safely straightening is to be mindful of your flatiron's temperature. According to Toth, the optimal temperature to avoid burning is 365 degrees Fahrenheit, but it truly depends on your hair type and needs. “Fine hair generally needs much less heat than coarse hair or curly textures,” says Eddie Parra, a hairstylist based in New York City.

    How do hair straighteners work?

    "Flatirons work by using heated plates to temporarily alter the structure of your hair, making it straight," says Maine. "When you apply the heated plates to your hair, the heat breaks down the hydrogen bonds in the hair's cortex, causing it to straighten. Once your hair cools down or gets wet, these bonds reform, and your hair goes back to its natural state," Maine adds that varying materials like ceramic, titanium, or tourmaline have different effects on the heat distribution and speed of the straightening process.

    What are the differences between ceramic and titanium plates?

    These two materials are both effective at straightening hair, which is why they’re the most popular options for flatiron plates, but each caters to different needs. According to all the stylists we spoke with, ceramic is the gentler of the two, making it suitable for all hair types, especially fine or fragile strands. “Ceramic plates reduce the risk of hot spots that can burn the hair,” notes Parra.

    As for titanium, these plates do provide quicker, straighter results, but their heat can make them too intense for finer hair types. “Titanium plates deliver smooth and shiny hair that is noticeable under any lights; they deliver heat very quickly, and usually a professional would use these types of straighteners,” explains Luis. Overall, we recommend titanium plates for those who have thicker hair types that are more resilient to heat damage.

    How should I choose a hair straightener?

    Picking a hair straightener is a personal choice and largely depends on your hair type and styling desires. "For fine or damaged hair, look for a flatiron with adjustable heat settings to prevent overheating—ceramic plates are great for even heat distribution without getting too hot," Maine tells Allure. He adds that if your hair is on the thicker or coarser side, a hair straightener with titanium plates is ideal because they "can handle higher heat and manage frizz more effectively."

    Toth explains that plate size and shape are key to selecting a hair straightener. "The wider the plate, the straighter the hair will look. So if you like to really bend and bevel the ends of your hair, then choose a narrower plate," says Toth. Maine echoes Toth, explaining that a "wider plate can straighten more hair at a time, which is useful for thicker hair, while a narrower plate is better for short hair, detailed styling like bangs, or achieving specialized styles like flatiron waves or curls.

    According to Maine, you should also consider the type of plate edges featured on a hair straightener before making your purchase. "If the plates of the flatiron are slightly protruding out of the iron and the edges of the plates are beveled, then you will be able to effortlessly make curls with this tool," he states. "If the plates are not protruding with beveled edges, then the iron is mainly designed for straightening hair."

    Meet the experts

    • Kaprisha Gipson, a New York City-based hairstylist
    • Michele Joseph, a hairstylist and founder of Seam and Strand based in New Jersey
    • Miguel Luis, a hairstylist at Rita Hazan Salon in New York City
    • Joseph Maine, a hairstylist and founder of Trademark Beauty based in Los Angeles
    • Taylor Murphy, a hairstylist based in Raleigh, North Carolina
    • Eddie Parra, a hairstylist at Benjamin Salon New York in New York City
    • May Paulina, a hairstylist based in Florida
    • Devin Toth, a hairstylist at Salon SCK in New York City
    • Amerah Underwood, a hairstylist and founder of Umi Salon based in New York City

    How we test and review products

    We always enlist a range of testers for any review, but hair-care products and tools are another story. While some can be used across different hair textures, lengths, curl patterns, thicknesses, colors (natural and unnatural), and concerns, many are created with specific consumers and their needs in mind. When reviewing tools, we also take into account testers’ experience levels. For instance, an innovative new blow-dryer may feature industry-leading technology, but if the only people who find it intuitive to use are professional hairstylists, we have to consider this when determining whether it is worthy of a recommendation.

    For our review of the best hair straighteners, we enlisted the help of multiple editors, writers, contributors, and hair stylists with varying hair types and desired styling outcomes, and whether one product was tested across multiple hair types. Testers considered performance across three primary categories: efficacy, safety, ease of use, and value. For more on what's involved in our reporting, check out our complete reviews process and methodology page.

    Our staff and testers

    A beauty product is a personal purchase. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

    After all, can we really say a skin-care product is the "best" for people over 50 if the only testers we’ve solicited opinions from folks who have yet to hit 30? Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We're proud that our staff spans a wide range of ages, skin tones, hair textures, genders, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet.

  • Are Sunscreen Oils Just Tanning Oils in Disguise? Experts Weigh In

    Are Sunscreen Oils Just Tanning Oils in Disguise? Experts Weigh In

    Two bottles of SPF oil are superimposed over an image of a beach.Illustration by Allure; Photos courtesy of brands, Getty ImagesSave StorySave this storySave StorySave this story

    When I was a teenager in the mid-2000s, my friends and I never used sunscreen. (Gasp, I know, but it was a different time—and my skin damage proves it.) Instead, we coated our bodies in layers of lotions and potions in pursuit of the perfect tan—including, of course, baby oil. Like generations of tanners before us, we were convinced the shiny oil would attract more UV rays for a deeper tan. A few years later, I did add some sun protection to my tanning routine… in the form of Banana Boat SPF 4 Dark Tanning Oil.

    As increased education and advocacy for sun safety and responsible SPF usage became more prevalent, tanning oils seemed to fade into the background, relegated to a small space on the lowest big-box store shelf almost like a shameful little indulgence, replaced on the shelf by sporty sunscreen sprays and self-tanners.

    So imagine my surprise when, a few years ago, I noticed brands launching oils—but not just any old tanning oils. No, these were rebranded and repackaged as sunscreen oils, boasting actual SPF protection and promising to make your skin look magazine-spread gorgeous.

    For those of us who are reckoning with our youthful tanning exploits, however, the idea of wearing an oil formula in place of a cream or lotion seems like the antithesis of sun safety. (Anyone who got a blistering burn from baby oil will know what I mean.) I’ve used a few in the past and enjoyed the experience: the novelty of a baby oil-inspired SPF, the delicious smells, the shimmery, shiny glow it imparts on skin. But I was also curious about the kind of sun protection I was really getting from an oil—are these just tanning oils in a pretty disguise or can sunscreen oils genuinely compete with a gold-standard lotion?

    The answer is, well, yes! With some caveats.

    What to look for on a sunscreen oil label

    According to Annette Czernik, MD, a board-certified dermatologist in Stamford, Connecticut, sunscreen oils can protect your skin just as well as a lotion formula—with one very important note: they must contain a real, broad-spectrum SPF of at least 30. (Sorry, younger self, that SPF 4 does not cut it, and neither does anything with an SPF 15.) You want to spend some time reading the label before making a purchase; look for “broad spectrum” front and center, which means a formula will protect skin against both UVA and UVB rays, she says. Though she generally prefers lotions or creams because they’re easier to apply on the skin and show where you may have missed a spot, she says that “the best sunscreen is the one you'll wear consistently and reapply as needed.”

    Application is also key to ensuring you’re properly protected, Dr. Czernik adds. “Sunscreen oil needs to be spread into an even, generous layer over all exposed skin rather than lightly misted or rubbed on sparingly,” she advises. Let it sit for about 15 minutes before sun exposure so it can form a “protective film” and make sure you’re applying a lot of product. “The biggest mistake is assuming a thin, shiny layer is enough when it usually isn't,” Dr. Czernik says. If you’re using a spray oil, rub it in with your hands to make sure your skin is evenly covered, and don’t forget about what Dr. Czernik calls the “easy-to-miss areas, like the hairline, ears, and tops of the feet.”

    Sunscreen oils may also wear off faster than their lotion and spray counterparts, especially if you’re swimming, sweating, or rubbing your skin dry with a towel, Dr. Czernik cautions, so they may need to be reapplied more often than the typically recommended two hours.

    How sunscreen oils are formulated

    From a formulation standpoint, sunscreen oils aren’t all that different from their spray and lotion peers. “Sunscreen oils are just sunscreens where the UV filters are delivered in an oil or, more commonly, an emollient-rich vehicle rather than the water-based emulsion or cream,” explains cosmetic chemist Kelly Dobos. “Many UV filters used in the U.S. are oil-soluble, so oils can actually be good vehicles for dissolving them.” Julian Sass, PhD, a cosmetic scientist, agrees, noting that the only major difference between an oil and a cream formula is the amount of water. “SPF oils are anhydrous, meaning no water,” he says. “But other than that, nothing is really different about them except for the format.”

    According to Tiffany Mizell, head of global education at Supergoop, developing a quality sunscreen oil is a “balancing act between comfort and performance.” Shoppers want it all: an oil that feels lightweight, not greasy or heavy; nourishes the skin; and adds a radiant glow, but it also has to deliver reliable protection, she says.

    “One of the biggest challenges is ensuring the UV filters remain evenly distributed throughout the formula so every application provides consistent protection with the texture of an oil,” Mizell explains. “Ultimately, if a sunscreen doesn't feel good on your skin, people are much less likely to use it consistently, and consistency is what makes sunscreen effective.”

    Because sunscreen is classified as a drug by the FDA, new formulas require pretty significant testing before they are approved for public use. Dobos says that sunscreen oils go through the same testing as cream formulas, but notes that oils are actually easier to spread on the test plates during UVA testing because of their thin nature; creams with high levels of zinc oxide and titanium dioxide can be difficult to spread. For actual SPF testing, the oil is then applied to “defined patches of skin on the back” of test subjects by trained specialists in a thin layer, ensuring it doesn’t run down the skin.

    Is there such a thing as natural sunscreen oil?

    There has been some misinformation about oils and sun protection, however. Caren Campbell, MD, a board-certified dermatologist in San Francisco, says that while commercial sunscreen oils with FDA-approved filters “can absolutely provide effective sun protection when they're formulated and applied correctly,” alternative sunscreens made primarily from plant oils like coconut, carrot seed, or raspberry seed that claim to be a “natural” sunscreen oil do not provide adequate sun protection, no matter what TikTok may tell you. “Multiple studies have shown these oils have SPF values around 1 to 3, far below the recommended SPF 30, so they should never be considered a sunscreen substitute,” she says. A recent study found that several “natural” sunscreen alternatives promising to impart an SPF of 25 to 50 failed to live up to their claims.

    Sunscreen oils and the return of tanning

    When reporting about the uptick in youthful tanning, especially of the outdoor variety, we noticed that some young tanners would first apply their favorite tan enhancing, non-SPF products to their skin and then apply a layer of sunscreen—typically oil—atop. We were curious: does layering like this offer sun protection or do the formulas counteract one another? Though tanning enhancers without SPF are bad, layering a sunscreen oil with SPF on the top is a smart step. According to Dr. Sass, “if an SPF oil is applied, then you're getting all of the benefits of the SPF product and likely that will counteract any ‘tan boosting’ benefit of a tanning product, as the SPF product will be taking the brunt from any UV radiation,” he explains.

    And on that note, the popularity of sunscreen oils seems to align perfectly with the return to tanning culture; though they are protecting your skin (if you’re using the right formula, of course), it still feels more like a laying-out ritual than one of sun protection. Dobos also points to the makeup-ification of sunscreen. “The biggest thing I notice is how heavily [sunscreen oils] are marketed around skin appearance,” she says. “Many newer sunscreen oils are designed to create a luminous finish with pearlescent pigments. From a formulation standpoint, they're an interesting hybrid between a sunscreen and cosmetic body product.” But do they also lull users into a false sense of security about sun safety? They feel good, smell good, and make your skin look great, but do they also subconsciously encourage you to stay in the sun just a little longer since you’re “protected?”

    That depends on your relationship to the sunshine and your sun safety practices in general. As Sanam Hafeez, PhD, a neuropsychologist and director of Comprehend the Mind in New York, “people naturally look for information that supports what they already want to do. If someone enjoys being in the sun, wearing sunscreen oil can make it easier to justify staying outside because they feel they've ‘done the responsible thing,’” she explains. Imagine how you feel on vacation or at the beach; it feels great, which is why you stay out longer, right? “Sunscreen oil can become part of that carefree beach mindset, making it easier to focus on relaxation than on UV damage,” Dr. Hafeez continues. “Once people feel protected, they often stop thinking about the need to reapply, wear a hat, or take shade breaks. This doesn't mean sunscreen oils are unsafe, but they can influence behavior in subtle ways because of how our brains perceive comfort and protection.” In short, you may be more likely to take “small risks” if you feel like you’ve applied your sunscreen and can go on with your day. (Of course, this isn’t limited to just an oil sunscreen; the same thought process would apply to any sunscreen formula.)

    And what about the reflectivity factor that my friends and I so wholeheartedly believed back in our Britney-blasting, Diet Coke-sipping, sunbathing days? According to Dr. Sass, it’s a bit of a tanning urban legend. “Oils have something called a refractive index, which measures how a product reflects light and how ‘shiny’ it is, and it isn't related to their ability to enhance a tan,” he explains. Shimmer and sparkle in your SPF are fine, though, says Mizell. “I actually think finishes like glow or shimmer can encourage people to wear sunscreen more consistently because they enjoy how it looks on their skin,” she explains. “If adding a little radiance makes someone excited to apply SPF every day, that's a positive thing!”

  • Bringing “The Odyssey” to Life Through Hair and Makeup Was Its Own Epic Journey

    Bringing “The Odyssey” to Life Through Hair and Makeup Was Its Own Epic Journey

    A collage of images of Anne Hathaway as Penelope Robert Pattinson Matt Damon as Odysseus Zendaya as Athena and Tom...A collage of images of Anne Hathaway as Penelope, Robert Pattinson, Matt Damon as Odysseus, Zendaya as Athena, and Tom Holland in Christopher Nolan's “The Odyssey” film.Photos: Universal PicturesSave StorySave this storySave StorySave this story

    “It is a time of apparent magic….” This is how Christopher Nolan’s The Odyssey begins. A single line of text against a black screen, reminding viewers of (or introducing them to) Homer’s mythological tale of gods and goddesses, spells and potions, monsters and mystical disguises. Nolan’s film has all of that: the giant Cyclops and the six-headed dog; lotus flowers that, when eaten, erase your memory; Circe, the sorceress, who transforms Odysseus’s men into pigs with her bare hands, in one of the most gut-wrenching scenes in the film (literally and figuratively). The director famously prefers in-camera effects versus CGI, so an integral part of creating this “apparent magic” onscreen was through hair and makeup in the film.

    Greek mythology is full of colorful, physical descriptions, often repeated over and over again. Depending on the translation, Athena is the goddess “of the bright owl-eyes.” Calypso is “the nymph with the lovely braids.” When Athena de-ages Odysseus at the climax of the poem, she makes his “hair grow thick on top of his head and flow down in curls like hyacinth blooms.” Hair department lead, Gloria Pasqua Casny, and makeup department head, Luisa Abel, had these references in their heads when designing the beauty looks for the film, but they also had direction from Nolan to keep everything more grounded.

    The director wanted “an earthy narrative,” and despite the scale of the film—including the 65 mm film it was shot on, the larger-than-life creatures, and the many complicated battle and boat scenes—in Nolan’s hands, the 3,000-year-old epic poem takes on an intimate, human quality. The way Casny and Abel designed the characters’ hair and makeup has much to do with evoking that feeling.

    Below, we break down the the ways Casny and Abel helped bring Homer's tale to life, speaking to them not only about their research and processes, but also how they added that little bit of magic that—based on the response to the film—is making society fall in love with the classic tale once again.

    Styling the hair, the Ancient Greek way

    Both Casny and Abel looked to ancient Greek art and artifacts in their research for the film. Casny spent time in museums, and Abel examined “pottery, murals, and paintings that showed what facial hair and people’s faces look[ed like] at the time.” Abel also looked into the type of cosmetics people would have had access to in ancient Greece, and “was able to test modern products that simulated the right colors but gave us a lightweight, flawless look that we wanted for IMAX.”

    While researching ancient Greek hair practices, Casny came across a few surprises. After a trip to the Brooklyn Museum, she “found that 3,000 years ago, there were curling irons,” and the “ancient Greeks also had barbershops.” Both discoveries informed her choices for many of the principal cast and background actors.

    In Greek mythology, curly hair is talked about a lot. It was a sign of vitality and beauty, heroism and divinity. In the book, Odysseus’s hair texture is described as “curling hair like hyacinth petals,” and while Matt Damon kept his natural texture for his turn as the wily warrior, many characters embraced and enhanced their natural curls.

    Casny was particularly happy when Tom Holland, who plays Odysseus’s son Telemachus, showed up with his natural bouncy texture. “Tom has great curly hair, and when he came in [for tests], I just shook his hair up and was like, ‘You are not cutting it or wearing it straight,’” she recalls. She used a bit of mousse (often R&Co) and argan oil for some extra zhuzhing on set.

    Tom Holland's curls were enhanced with mousse for his role as Telemachus.

    Tom Holland’s curls were enhanced with mousse for his role as Telemachus.

    Universal Pictures

    Many of the bronze and gold hair accessories throughout the film are also inspired by Bronze Age artifacts. For Odysseus’s long-patient wife Persephone (Anne Hathaway), Casny found Bronze Age hairpins with little birds on the ends that the props team duplicated for her to use in the film. A jewelry maker in Morocco, where much of the movie was filmed, recreated gilded flowers that Casny had also come across.

    For Lupita Nyong’o, who plays both Helen of Troy and Clytemnestra (who are twins in Nolan's adaptation), Casny decorated the hair of both characters with gold thread from the costume department, and beads and gold strips she found on Etsy. For Clytemnestra, specifically, Casny had a hairpiece designed for her featuring an image of a bird she found in her research. Casny wanted an accessory that reflected the spinal shape of the helmet of Agamemnon, Clytemnestra’s husband, but also symbolized her desire to be free of the husband that forced her to sacrifice their daughter. “We were saying that this is her symbol of freedom, of which he had no idea," says Casny, "her own secret little pin.”

    Bringing the gods down to earth

    In this version of The Odyssey, we rarely see the gods. (Zeus and Poseidon are alluded to only through thunder and stormy seas.) The deities you do see aren’t bathed in gold light or dripping in jewels; their looks are pared down, rugged, and very human—and that was the point. For Nolan, the “whole thing was him having it grounded,” explains Casny.

    Calypso (Charlize Theron), for instance, is a recluse living on a remote island, catching her own fish —almost like Survivor vibes, says Casny. The filming location’s 30-50 mph winds helped achieve the effect of Calypso's aesthetic, as did mousse scrunched in her hair “for a gritty look,” and leave-in conditioner and serum from Virtue Labs to help it stay looking wet (Theron’s personal hairstylist, Adir Abergel, is creative director of the brand). To tie up her hair, Casny used some gauze from Theron’s costume, creating shapes that “looked like she would do it herself.” Abel kept her makeup “tanned and broken down, with a more outdoor feel,” signaling the “warrior, self-sufficient aspect of her character.”

    Matt Damon is Odysseus and Zendaya is Athena in THE ODYSSEY walking on a beach.

    Matt Damon as Odysseus, aged with gray hair pieces and makeup, and Zendaya as Athena.

    Universal Pictures

    In Casny’s mind, Circe (Samantha Morton) was in a disheveled disguise in order to lure in Odysseus’s men, gain their trust, and take advantage of them. And when it came to Athena (Zendaya), “I think the whole thing with Athena [in this film] is that she is the image of the young village girl killed [during the Battle of Troy], and that's what stayed in Odysseus’s mind—that’s the form she took in his imagination—and it helped a lot with how her look ended up,” explains Casny.

    Zendaya’s bob was middle parted, woven into two little braids that were tucked back, and covered with a headscarf. For her makeup, her look is a very pared-back version of the flushed cheeks and bare lashes she wore to the New York premiere of the film—blush and all. Abel “wanted her character to be flawless while maintaining a grounded quality,” she explains. “She has a very youthful, translucent look that we achieved with sheer makeup, such as Merit blush.”

    Battling the elements… and recreating them

    The hair and makeup teams experienced their own epic-sized journey in dealing with the weather on set, including humidity and 50 mph winds in Morocco, sideways rain in Iceland, and freezing temperatures and rocky waters during the film’s many boat scenes. “I was so thankful Christopher didn’t want wigs," Casny says with a laugh. "I’m not sure how we would have managed.”

    When Odysseus and his men were sailing, they often didn't need help staying absolutely soaked to the bone, but here’s the thing about getting your hair wet: It does dry eventually…and frizz and poof in random directions when not styled. In most scenes, Casny needed a way to keep the men looking wet and sweaty, and she did that with lots and lots of hair wax, which is great for recreating the effect of sweat sticking to your skin; for Damon, she “went through every hair and smashed it in—coats and coats of it so it didn’t move.”

    Director Christopher Nolan  on set of his film THE ODYSSEY standing on a black sand beach in Iceland.

    Filming in sideways rain in Iceland.

    Universal Pictures

    The real secret weapon of the film—when it came to beauty, that is—was natural argan oil. Vats of it. “One of our hairstylists [on set] has a farm that grinds the argan nuts," Casny explains, "and so we had this gallon of brilliant virgin argan oil that we put in little containers.” The argan oil was used on Odysseus and his men, on Telemachus, and on the 1,300 background actors that Casny and Abel’s teams were responsible for. Adds Casny, “It keeps the hair wet looking; you can spray water on it all day and it doesn’t dry out.”

    There was also a lot of dirt on set. “There wasn’t a single scene in the film in which the characters didn’t have varying levels of ingrained dirt,” says Abel, who had the products custom-made, ensuring they had a “sheer, natural quality,” plus being “waterproof.” “Every sequence and place has different colors and textures of dirt, too,” she adds. “This was all researched in detail and products were custom-made to match the red and pale sands of Troy, the black and gray tones in Hades, the green and brown tones with the Laestrygonians, and the white pale sands of Calypso.”

    Casny and her team matched the makeup department’s dirt, and for one of the film’s most visually striking scenes—when Odysseus and his men land on the shores of Hades (actually a black-sand beach in Iceland)—that meant getting dirty themselves. In addition to mixing black pigment into inexpensive hair gel, the team also sifted the black sand into finer and coarser granules. “We mixed the fine sand into the hair gel as well," Casny explains, "and then I would put the coarser pieces on my hand and stick them on the surface of the hair to get that crusty effect of Icelandic sand.”

    L to R Anne Hathaway is Penelope and Tom Holland is Telemachus in THE ODYSSEY standing on the roof of their castle in...Universal PicturesDepicting the passage of time

    Both Homer, in the epic poem, and Nolan, for the film, play around with time, telling the story of Odysseus’s 20-year journey home in a nonlinear fashion. On camera, hair and makeup was integral to making this clear to the audience. For Penelope, Abel “needed to…create a beauty look that was youthful and vibrant, as well as a beauty look that was over-aging makeup,” she says, calling out the Typology Glow Drops as a key product for young Penelope. “Illumination, specific cheek placement, and the use of age spots helped tell the story of Penelope’s journey.”

    For Odysseus, Casny painted Damon’s hair brown for his scenes during the Battle of Troy, and then glued loose gray pieces into his natural hair for the scenes when his character is meant to be 20 years older.

    John Leguizamo is Eumaeus in THE ODYSSEY aged with white hair and eyebrows.

    John Leguizamo’s hair was dyed white for the film, a process that took multiple sessions.

    Universal Pictures

    John Leguizamo’s character, Eumaeus, who is Odysseus’s faithful servant and swineherd, was another character who required significant aging in the film—and with his jet-black hair, presented Casny with a Herculean task. Bleaching very dark hair white needs to be done over multiple days (weeks, even) and requires the utmost care to avoid causing damage or breakage. Unfortunately, the team didn’t have the luxury of time. After two rounds of bleach, Leguizamo’s hair still had a yellow tinge to it (again, very normal during the bleaching process), so Casny and her team broke out Fanola purple shampoo, an Italian product that’s "really strong and can cut the yellow,” and Kérastase purple shampoo to remove the brassiness, relying on silver art pens for touch-ups on set.

    During a break in Leguizamo's filming, he returned home to New York for a month. “I gave his wife bottles of Olaplex No. 5, Olaplex conditioner, Olaplex leave-in, and told her to make sure he used them diligently,” Casny says with a laugh. He did, and when he returned to set in Los Angeles, Casny was finally able to bleach him to the perfect, bright white shade.

    L to R Mia Goth is Melantho and Anne Hathaway is Penelope in THE ODYSSEY Penelope holds Odysseus's arrow in one hand.

    Anne Hathaway, as Penelope, stands in front of her servant Melantho, played by Mia Goth.

    Universal PicturesDenoting status and telling a backstory

    Throughout the film, hair and makeup are used to denote status. Servants' hair is left simple, uniform, and unadorned, as opposed to the intricate, individualistic styles of kings and queens. Even among the royals, though, the beauty sheds light on their differences.

    Penelope’s look, for example, is elegant and restrained. “One thing we were thinking is that she’s trying to stay put-together because she thinks Odysseus is going to come home any minute, but she also doesn’t want to give the impression to her suit[or]s, ‘I’m available,’” explains Casny, who decided on a series of center-parted updos for Hathaway. “She had about seven changes total, and I had a drawer full of braids and things, so every day she came in and we just did our thing, making it a little different for each scene, all staying in that simple, classic aesthetic.” A bit of Davines hairspray and a Mason Pearson brush were part of Casny’s styling arsenal for Penelope.

    This is in direct contrast to Helen’s more opulent, elaborate beauty looks. (If you look at the castles of Ithaca and Sparta in the film, you’ll also notice the same contrast in architecture.) Nyong’o’s skin is vibrant and luminous, and Abel created a custom-made contour that “gave her skin dimension without looking like modern makeup.”

    For Helen’s hair, everything was based on Nyong’o’s own sisterlocks, which were cut into a bob shape. Wanting to add lots of length—inspired by photos they found of traditional African braids—Nyong’o had 50-inch sisterlocks made in Kenya for the film. “They went down to her calves,” recalls Casny, who latch-hooked the extensions to the ends of Nyong’o’s sisterlocked bob. “She wanted to salute her heritage with the look, leaning into African queens [of the time,] as opposed to the Greek aesthetic.”